Beer in Kenya

Beer returned growth in 2011 of 6% in total volume terms, although this was down by approaching two percentage points compared with 2010. This decline in performance can be attributed to rising inflation and the increasing cost of food negatively affecting purchases of non-essential items.

Euromonitor International's Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2006-2010
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Company Shares of Beer by National Brand Owner 2007-2011
Table 12 Company Shares of Beer by Global Brand Owner 2007-2011
Table 13 Brand Shares of Beer 2008-2011
Table 14 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 15 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
East African Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 2 East African Breweries Ltd: Key Facts
Summary 3 East African Breweries Ltd: Operational Indicators
Company Background
Production
Summary 4 East African Breweries Ltd: Production Statistics 2010
Competitive Positioning
Summary 5 East African Breweries Ltd: Competitive Position 2010
Executive Summary
Alcoholic Drinks Face Tough Time Due To High Inflation
Impact of Legalisation of Homemade Spirit Changa'a Not Yet Felt
East African Breweries Ltd (eabl) Still Leads Alcoholic Drinks Sales
Distribution Landscape Still Highly Fragmented
Future of Alcoholic Drinks Resilient Despite Tougher Legislation
Market Background
Legislation
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 20 Selling Margin of a Typical Beer Brand 2011 Tusker
Table 21 Selling Margin of a Typical Wine Brand 2011 Caprice Red
Table 22 Selling Margin of a Typical Spirits Brand 2011 Johnnie Walker Red Label
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 6 Key New Product Developments 2010-2011
Market Indicators
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 32 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 34 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 7 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Kenya (in Africa)