Beer in Kazakhstan

From the beginning of 2010 one of the key beer players, Carlsberg Kazakhstan TOO, started to produce major Baltic Beverages brands, which impacted growth of domestic beer sales and led to a decline in imported products over 2010-11. As a result consumers had an opportunity to purchase fresh Baltica beer at reduced unit prices. Furthermore, local manufacturers increased their advertising activities throughout the year and introduced new tastes for existing major brands. There was also active...

Euromonitor International's Beer in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Category Data
Table 1 Sales of Beer by Category: Total Volume 2006-2011
Table 2 Sales of Beer by Category: Total Value 2006-2011
Table 3 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 10 Company Shares of Beer by National Brand Owner 2007-2011
Table 11 Company Shares of Beer by Global Brand Owner 2007-2011
Table 12 Brand Shares of Beer 2008-2011
Table 13 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 14 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Caspian Beverage Holding Ao in Alcoholic Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 2 Caspian Beverage Holding AO: Key Facts
Summary 3 Caspian Beverage Holding AO: Operational Indicators
Company Background
Production
Summary 4 Caspian Beverage Holding AO: Production Statistics 2011
Competitive Positioning
Summary 5 Caspian Beverage Holding AO: Competitive Position 2011
Executive Summary
Economic Recovery and Rising Incomes Drive Growth in 2011
Excise Duty Increases Impact Unit Prices
Beer Category Held by Two Main Breweries
Small Grocery Retailers Remain Key Channel
Alcoholic Drinks Expected To See Further Growth
Market Background
Legislation
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 19 Selling Margin of a Typical Beer Brand 2011 - Karagandinskoe
Table 20 Selling Margin of a Typical Wine Brand 2011 - Sovetskoye Shampanskoye
Table 21 Selling Margin of a Typical Spirits Brand 2011 - Haoma Gold
Operating Environment
Contraband/parallel Trade
Key New Product Launches
Summary 6 Key New Product Developments 2010-2011
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 7 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Kazakhstan (in Asia)