Beer in Italy

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180602

Pages: 57

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Premiumisation is currently the key trend in the Italian beer sector. 2012 saw growing demand for high-quality speciality craft beers, such as Tennent’s, Bock and Radeberger. The slight recovery of the Italian economy, compared to the end of 2011, and consequent increasing consumer confidence shifted consumers’ focus from value and price to quality again.

Euromonitor International's Beer in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Table 1 Number of Breweries 2007-2012
Category Data
Table 2 Sales of Beer by Category: Total Volume 2007-2012
Table 3 Sales of Beer by Category: Total Value 2007-2012
Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 13 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 14 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 15 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 16 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 17 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Birra Peroni SpA in alcoholic drinks (Italy)
Strategic Direction
Key Facts
Summary 2 Peroni SpA Key Facts
Summary 3 Birra Peroni SpA: Operational Indicators
Company Background
Production
Summary 4 Peroni SpA: Production Statistics 2012
Competitive Positioning
Summary 5 Peroni SpA: Competitive Position 2012
Heineken Italia SpA in alcoholic drinks (Italy)
Strategic Direction
Key Facts
Summary 6 Heineken SpA: Key Facts
Summary 7 Heineken Italia SpA: Operational Indicators
Company Background
Production
Summary 8 Heineken Italia SpA: Production Statistics 2012
Competitive Positioning
Summary 9 Heineken SpA: Competitive Position 2012
Inbev Italia SRL in alcoholic drinks (Italy)
Strategic Direction
Key Facts
Summary 10 Interbrew Italia SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Inbev Italia SRL: Competitive Position 2012
Executive Summary
Volume Sales Almost Stable in 2012
Premiumisation Has A Major Impact on Alcoholic drinks in 2012
Heineken Continues To Retain Leadership
Off-trade Volume Shares Continue To Increase
Tough Times Are Still Seen Ahead
Key Trends and Developments
Premiumisation in Alcoholic drinks in Italy in 2012
Outgoings in Decline and Cocooning Trend Raising
Economy Fears New Recession
Shrinking and Ageing Population Affects Demand for Alcoholic Drinks
Key New Product Launches
Summary 12 Key New Product Developments 2012
Specialist Retailer
Market Merger and Acquisition Activity
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel That Uses Wholesalers 2012
Table 26 Selling Margin of a Typical Beer Brand in Retail Channel That Does Not Use Wholesalers 2012
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel That Uses Wholesalers 2012
Table 28 Selling Margin of a Typical Wine Brand in Retail Channel That Does Not Use Wholesalers 2012
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel That Uses Wholesalers 2012
Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel That Does Not Use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Cross-border/private Imports
Market Indicators
Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 38 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 39 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 42 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 13 Research Sources













Price: $ 900.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Italy (in Europe)