Beer in Italy

Per capita consumption of beer is low in Italy compared to many other European countries; however, a growing number of Italian consumers prefer beer to other alcoholic drink, like wine or spirits. Consumers’ interest is clearly directed towards imported premium brands and speciality beers, like dark beers and stout. The Italian consumer profile is changing, and beer consumption is no longer associated solely with consumption with pizza. According to industry sources, Italians are drinking beer...

Euromonitor International's Beer in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2009-2011
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 12 Beer Imports by Country of Origin: Total Value 2005-2010
Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 14 Beer Exports by Country of Destination: Total Value 2005-2010
Table 15 Company Shares of Beer by National Brand Owner 2007-2011
Table 16 Company Shares of Beer by Global Brand Owner 2007-2011
Table 17 Brand Shares of Beer 2008-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Birra Peroni SpA in Alcoholic Drinks (italy)
Strategic Direction
Key Facts
Summary 2 Birra Peroni SpA: Key Facts
Summary 3 Birra Peroni SpA: Operational Indicators
Company Background
Production
Summary 4 Birra Peroni SpA: Production Statistics 2011
Competitive Positioning
Summary 5 Birra Peroni SpA: Competitive Position 2011
Heineken Italia SpA in Alcoholic Drinks (italy)
Strategic Direction
Key Facts
Summary 6 Heineken Italia SpA: Key Facts
Summary 7 Heineken Italia SpA: Operational Indicators
Company Background
Production
Summary 8 Heineken Italia SpA: Production Statistics 2011
Competitive Positioning
Summary 9 Heineken Italia SpA: Competitive Position 2011
Interbrew Italia SRL in Alcoholic Drinks (italy)
Strategic Direction
Key Facts
Summary 10 InBev Italia srl: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 InBev Italia srl: Competitive Position 2011
Executive Summary
Volume Sales Still Affected by Economic Difficulties
Pleasure and High Quality
Some Categories Concentrated and Some Fragmented
Off-trade Volume Share Increases
Sluggish Performance Predicted Over the Forecast Period
Key Trends and Developments
Consumer Trend Towards Premium Products
Alcoholic Drinks - Better If for Pleasure and Conviviality
Despite Sluggish Recovery, Consumers Show Interest in Premium and Niche Products
Players Rush To Respond To Young Consumers' Interests
Summary 12 Key New Product Developments 2010-2011
Specialist Retailers
Market Merger and Acquisition Activity
Summary 13 Merger and Acquisition Activity 2010-2011
Summary 14 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 22 Total On-trade Establishments: 2006-2010
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 25 Selling Margin of a Typical Beer Brand 2011
Table 26 Selling Margin of a Typical Wine Brand 2011
Table 27 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 37 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 39 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 15 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Italy (in Europe)