Beer in Hong Kong, China

In 2011 beer saw 3% volume growth to reach 158 million litres in sales. As the social drinking scene in Hong Kong expanded, such products were no longer confined to being consumed at pubs and clubs. More consumers were purchasing beer for consumption at home and at social gatherings. This led to steady volume growth of beer products.

Euromonitor International's Beer in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2006-2010
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 12 Beer Imports by Country of Origin: Total Value 2005-2010
Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 14 Beer Exports by Country of Destination: Total Value 2005-2010
Table 15 Company Shares of Beer by National Brand Owner 2007-2011
Table 16 Company Shares of Beer by Global Brand Owner 2007-2011
Table 17 Brand Shares of Beer 2008-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Jebsen & Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 2 Jebsen & Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Jebsen & Co Ltd: Competitive Position 2011
San Miguel Brewery Hong Kong Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 4 San Miguel Brewery Hong Kong Ltd: Key Facts
Summary 5 San Miguel Brewery Hong Kong Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 San Miguel Brewery Hong Kong Ltd: Competitive Position 2011
Tsingtao Brewery Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 7 Tsingtao Brewery Co Ltd: Key Facts
Summary 8 Tsingtao Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Tsingtao Brewery Co Ltd: Competitive Position 2011
Wing Hing Provision Wine & Spirits Co Ltd in Alcoholic Drinks (hong Kong, China)
Strategic Direction
Key Facts
Summary 10 Wing Hing Provision Wine & Spirits Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Wing Hing Provision Wine & Spirits Co Ltd: Competitive Position 2011
Executive Summary
Alcoholic Drinks See Healthy Volume and Value Growth
Sales Driven by A Younger Crowd
Regional and International Brands Dominate Competitive Landscape
Supermarkets/hypermarkets Remain Preferred Distribution Channel
Positive Growth for Alcoholic Drinks Forecast
Key Trends and Developments
Positive Consumer Sentiment Boosts Spending in 2011
Young, Rich and Fabulous
Growing Sophistication Among Consumers
Key New Product Launches
Summary 12 Key New Product Developments 2010-2011
Specialist Retailer
Summary 13 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 25 Selling Margin of a Typical Beer Brand 2011
Table 26 Selling Margin of a Typical Wine Brand 2011
Table 27 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 37 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 39 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 14 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: China (in Asia), Hong Kong (in Asia), China (in BRICM)