Beer in Guatemala

Published: June 2013

Publisher: Euromonitor Plc

Product ref: 172643

Pages: 33

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Growth in total beer volume sales in 2012 was up on 2011, and markedly faster than the CAGR for the entire review period. This improvement was partly due to a price war between category leaders Cervecería Centroamericana and AmBev Centroamérica, though rising disposable incomes, new launches and advertising campaigns also bolstered beer consumption. Due to aggressive price competition, growth in total beer current value sales was slower than in 2011, but still well above the 5-year average.

Euromonitor International's Beer in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Table 1 Number of Breweries 2007-2012
Category Data
Table 2 Sales of Beer by Category: Total Volume 2007-2012
Table 3 Sales of Beer by Category: Total Value 2007-2012
Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 13 Production, Imports and Exports of Beer: Total Volume 2007-2011
Table 14 Imports of Beer by Country of Origin: Total Volume 2007-2011
Table 15 Imports of Beer by Country of Origin: Total Value 2007-2011
Table 16 Exports of Beer by Country of Destination: Total Volume 2007-2011
Table 17 Exports of Beer by Country of Destination: Total Value 2007-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Cervecería Centroamericana SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 2 Cervecería Centroamericana SA: Key Facts
Company Background
Production
Summary 3 Cervecería Centroamericana SA: Production Statistics 2012
Competitive Positioning
Summary 4 Cervecería Centroamericana SA: Competitive Position 2012
Executive Summary
Economic Improvements Continue To Bolster Alcoholic Drinks Consumption
New Product Developments Help To Revitalise Mature Categories
Domestic Companies Continue To Lead the Market in 2012
Off-trade Channels Dominate Alcoholic Drinks Distribution
Strong Market Performance Projected for the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 24 Selling Margin of a Typical Beer Brand 2012
Table 25 Selling Margin of a Typical Wine Brand 2012
Table 26 Selling Margin of a Typical Spirits Brand 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 5 Key New Product Developments 2011-2012
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 38 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources













Price: $ 900.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Guatemala (in North America)