Beer in Greece

Published: June 2013

Publisher: Euromonitor Plc

Product ref: 172642

Pages: 48

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

The economic crisis negatively affected beer with sales displaying negative growth, yet beer was still the best performer in the crisis given that the losses were far more moderate in comparison to the rest of alcoholic drinks. Total volume sales declined by -6% in 2012, the mildest decline within total alcoholic drinks.

Euromonitor International's Beer in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Category Data
Table 1 Sales of Beer by Category: Total Volume 2007-2012
Table 2 Sales of Beer by Category: Total Value 2007-2012
Table 3 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 5 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 10 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 12 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 13 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 14 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 15 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 16 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 18 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Amvyx SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 2 Amvyx SA: Key Facts
Summary 3 Amvyx SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Amvyx SA: Competitive Position 2012
Mythos Brewery SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 5 Mythos Brewery SA: Key Facts
Summary 6 Mythos Brewery SA: Operational Indicators
Company Background
Production
Summary 7 Mythos Brewery SA: Production Statistics 2012
Competitive Positioning
Summary 8 Mythos Brewery SA: Competitive Position 2012
Ok Athens Ltd in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 9 Ok Athens Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Ok Athens Ltd: Competitive Position 2012
Olympic Brewery SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 11 Olympic Brewery SA: Key Facts
Summary 12 Olympic Brewery SA: Operational Indicators
Company Background
Production
Summary 13 Olympic Brewery SA: Production Statistics 2012
Competitive Positioning
Summary 14 Olympic Brewery SA: Competitive Position 2012
Executive Summary
Volume Sales Decline
the Economic Crisis Continues To Negatively Affect Alcoholic Drinks
Fix Hellas: the Winner in the Recession
Off-trade Outperforms On-trade
Gloomy Forecasts Remain
Key Trends and Developments
Cocooning: the Recession Boosts Home Gatherings at the Expense of Nights Out
Radical Changes in Entertainment Habits Influence Alcoholic Drinks Consumption Patterns
Liquidity Problems Become An Additional Obstacle To Performance
Key New Product Launches: Value-for-money Products Targeted at Home Consumption Drive Development
Summary 15 Key New Product Developments 2011-2012
Food/drink/tobacco Specialist Retailers Lose Ground To Supermarkets
Market Merger and Acquisition Activity
Summary 16 Merger and Acquisition Activity 2011-2012
Summary 17 Speculated Merger and Acquisition Activity 2012-2013
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 18 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 40 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 19 Research Sources













Price: $ 900.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Greece (in Europe)