Beer in Germany

A change in consumption behaviour is one of the main reasons that has led to a further decline in beer sales. Consumers’ lifestyles are increasingly characterised by high mobility as more and more people have to use the car for private, but also professional purposes. Companies make high demands on the performance of their employees who feel increasingly under pressure to deliver good results. Consumers therefore often choose a low-alcohol beer or non-alcoholic drink over a beer during the...

Euromonitor International's Beer in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2006-2010
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 12 Beer Imports by Country of Origin: Total Value 2005-2010
Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 14 Beer Exports by Country of Destination: Total Value 2005-2010
Table 15 Company Shares of Beer by National Brand Owner 2007-2011
Table 16 Company Shares of Beer by Global Brand Owner 2007-2011
Table 17 Brand Shares of Beer 2008-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Anheuser-Busch Inbev Germany Holding GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 2 Anheuser-Busch InBev Germany Holding GmbH: Key Facts
Company Background
Production
Summary 3 Anheuser-Busch InBev Germany Holding GmbH: Production Statistics 2011
Competitive Positioning
Summary 4 Anheuser-Busch InBev Germany Holding GmbH: Competitive Position 2011
Carlsberg Deutschland GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 5 Carlsberg Deutschland GmbH: Key Facts
Company Background
Production
Summary 6 Carlsberg Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 7 Carlsberg Deutschland GmbH: Competitive Position 2011
Krombacher Brauerei Bhd Schadeberg GmbH & Co Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 8 Krombacher Brauerei Bhd Schadeberg GmbH & Co KG: Key Facts
Summary 9 Krombacher Brauerei Bhd Schadeberg GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 10 Krombacher Brauerei Bhd Schadeberg GmbH & Co KG: Production Statistics 2011
Competitive Positioning
Summary 11 Krombacher Brauerei Bhd Schadeberg GmbH & Co KG: Competitive Position 2011
Oettinger Brauerei GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 12 Oettinger Brauerei GmbH: Key Facts
Summary 13 Oettinger Brauerei GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Oettinger Brauerei GmbH: Competitive Position 2011
Radeberger Gruppe Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 15 Radeberger Gruppe KG: Key Facts
Summary 16 Radeberger Gruppe KG: Operational Indicators
Company Background
Production
Summary 17 Radeberger Gruppe KG: Production Statistics 2011
Competitive Positioning
Summary 18 Radeberger Gruppe KG: Competitive Position 2011
Executive Summary
Alcoholic Drinks Register Improved Performance in 2011
Consolidation in the Industry Intensifies
Big Local Breweries Occupy the Top Positions
On-trade Continues To Suffer With Consumers Still Reluctant To Go Out
Further Decline in Volume and Value Sales Expected in the Forecast Period
Key Trends and Developments
Shrinking and Ageing Population Affects Demand for Alcoholic Drinks
On- Trade Continues To Suffer From Consumers' Price Concerns
Premium Carves A Niche Amidst Strong Presence of Private Label
Key New Product Launches
Summary 19 Key New Product Developments 2010-2011
Specialist Retailers
Summary 20 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 21 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2011
Table 25 Selling Margin of a Typical Beer Brand 2011 - Oettinger
Table 26 Selling Margin of a Typical Wine Brand 2011 - Blanchet
Table 27 Selling Margin of a Typical Spirits Brand 2011 - Wilthener Goldkrone Spirituosen Spezialität
Operating Environment
Market Indicators
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 37 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 39 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 22 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Germany (in Europe)