Beer in Germany

Beer in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

• The beer market consists of retail sales of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
• The German beer market generated total revenues of $57.4 billion in 2010, representing a compound annual rate of change (CARC) of -1.2% for the period spanning 2006-2010.
• Standard lager sales proved the most lucrative for the German beer market in 2010, generating total revenues of $25.3 billion, equivalent to 44.1% of the market's overall value.
• The performance of the market is forecast to accelerate, with an anticipated CARC of -1% for the five-year period 2010-2015, which is expected to lead the market to a value of $54.5 billion by the end of 2015.

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beer market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer market in Germany

Leading company profiles reveal details of key beer market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany beer market with five year forecasts by both value and volume

Table of contents

EXECUTIVE SUMMARY

MARKET OVERVIEW
Market definition
Research highlights
Market analysis

MARKET VALUE

MARKET VOLUME

MARKET SEGMENTATION I

MARKET SEGMENTATION II

MARKET SHARE

FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry

LEADING COMPANIES
Oetker Gruppe
Anheuser-Busch InBev
Heineken N.V.

MARKET DISTRIBUTION

MARKET FORECASTS
Market value forecast
Market volume forecast

MACROECONOMIC INDICATORS

APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer

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LIST OF TABLES
Table 1: Germany beer market value: $ million, 2006–10(e)
Table 2: Germany beer market volume: million liters, 2006–10(e)
Table 3: Germany beer market segmentation I:% share, by value, 2010(e)
Table 4: Germany beer market segmentation II: % share, by value, 2010(e)
Table 5: Germany beer market share: % share, by volume, 2010(e)
Table 6: Oetker Gruppe: key facts
Table 7: Anheuser-Busch InBev: key facts
Table 8: Anheuser-Busch InBev: key financials ($)
Table 9: Anheuser-Busch InBev: key financial ratios
Table 10: Heineken N.V.: key facts
Table 11: Heineken N.V.: key financials ($)
Table 12: Heineken N.V.: key financials (€)
Table 13: Heineken N.V.: key financial ratios
Table 14: Germany beer market distribution: % share, by volume, 2010(e)
Table 15: Germany beer market value forecast: $ million, 2010–15
Table 16: Germany beer market volume forecast: million liters, 2010–15
Table 17: Germany size of population (million), 2006–10
Table 18: Germany gdp (constant 2000 prices, $ billion), 2006–10
Table 19: Germany gdp (current prices, $ billion), 2006–10
Table 20: Germany inflation, 2006–10
Table 21: Germany consumer price index (absolute), 2006–10
Table 22: Germany exchange rate, 2006–10

LIST OF FIGURES
Figure 1: Germany beer market value: $ million, 2006–10(e)
Figure 2: Germany beer market volume: million liters, 2006–10(e)
Figure 3: Germany beer market segmentation I:% share, by value, 2010(e)
Figure 4: Germany beer market segmentation II: % share, by value, 2010(e)
Figure 5: Germany beer market share: % share, by volume, 2010(e)
Figure 6: Forces driving competition in the beer market in Germany, 2010
Figure 7: Drivers of buyer power in the beer market in Germany, 2010
Figure 8: Drivers of supplier power in the beer market in Germany, 2010
Figure 9: Factors influencing the likelihood of new entrants in the beer market in Germany, 2010
Figure 10: Factors influencing the threat of substitutes in the beer market in Germany, 2010
Figure 11: Drivers of degree of rivalry in the beer market in Germany, 2010
Figure 12: Anheuser-Busch InBev: revenues & profitability
Figure 13: Anheuser-Busch InBev: assets & liabilities
Figure 14: Heineken N.V.: revenues & profitability
Figure 15: Heineken N.V.: assets & liabilities
Figure 16: Germany beer market distribution: % share, by volume, 2010(e)
Figure 17: Germany beer market value forecast: $ million, 2010–15
Figure 18: Germany beer market volume forecast: million liters, 2010–15

Related research categories

By sector: Beer (in Beer & Cider)

By market: Germany (in Europe)