Beer in Finland

Beer volume sales declined by -2% in volume terms in 2011, due to poor sales in the on-trade channel, but also due to weak off-trade demand. The development is a continuation of the sales pattern seen since 2007. The market is mature, which prevents sales from growing, and the two tax increases in January and October 2009 shifted consumption towards private imports in 2010 and 2011. Not even the fact that July 2010 was the hottest July ever recorded managed to boost sales that year.

Euromonitor International's Beer in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2006-2010
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 12 Beer Imports by Country of Origin: Total Value 2005-2010
Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 14 Beer Exports by Country of Destination: Total Value 2005-2010
Table 15 Company Shares of Beer by National Brand Owner 2007-2011
Table 16 Company Shares of Beer by Global Brand Owner 2007-2011
Table 17 Brand Shares of Beer 2008-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Laitilan Wirvoitusjuomatehdas Oy in Alcoholic Drinks (finland)
Strategic Direction
Key Facts
Summary 2 Laitilan Wirvoitusjuomatehdas Oy: Key Facts
Summary 3 Laitilan Wirvoitusjuomatehdas Oy: Operational Indicators
Company Background
Production
Summary 4 Laitilan Wirvoitusjuomatehdas Oy: Production Statistics 2011
Competitive Positioning
Summary 5 Laitilan Wirvoitusjuomatehdas Oy: Competitive Position 2011
Olvi Oyj in Alcoholic Drinks (finland)
Strategic Direction
Key Facts
Summary 6 Olvi Oyj: Key Facts
Summary 7 Olvi Oyj: Operational Indicators
Company Background
Production
Summary 8 Olvi Oyj: Production Statistics 2011
Competitive Positioning
Summary 9 Olvi Oyj: Competitive Position 2011
Executive Summary
Declining Domestic Sales, But Growing Private Imports
Premium and Economy - Two Parallel Trends
Internationally-owned Giants Dominate Sales, But Are Losing Share
Negative Development in On-trade Sales Settling Down
Continuing Decline and Further Tax Increases Expected
Key Trends and Developments
Economic Situation Stabilises, But Uncertainty Remains
Tax Revenues and Jobs Flow To Estonia Following Tax Increases
Shifts in Packaging Trends - Cans Take the Lead
Key New Product Launches
Product Development - A Competitive Tool in A Mature Market
Summary 10 Key New Product Developments 2010-2011
Specialist Retailer
Alko Oy's Monopoly Position Unthreatened Despite Court Ruling
Summary 11 Leading Specialist Retailers 2010
Market Merger and Acquisition Activity
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 25 Selling Margin of a Typical Beer Brand 2011
Table 27 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Table 28 Consumption of Alcoholic Drinks In Finland by 100% Pure Alcohol in 2003 - 2009
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 38 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 39 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 40 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 12 Research Sources

Tweet

Related research categories

By sector: Beer (in Beer & Cider)

By market: Finland (in Europe)