Beer in Egypt

The political and economic turmoil and popular uprising in January 2011 had a significant impact on the performance of alcoholic drinks in general. However, beer continued to be the least affected category as it is more dependent on off-trade sales than other categories, the sales of which are more reliant on the on-trade. Other factors include the relative tolerance in the country to this type of alcohol, which over time has come to be considered as less “sinful” and which has the added...

Euromonitor International's Beer in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Category Data
Table 1 Sales of Beer by Category: Total Volume 2006-2011
Table 2 Sales of Beer by Category: Total Value 2006-2011
Table 3 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Company Shares of Beer by National Brand Owner 2007-2011
Table 10 Company Shares of Beer by Global Brand Owner 2007-2011
Table 11 Brand Shares of Beer 2008-2011
Table 12 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 13 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Al Ahram Beverages Co (abc) in Alcoholic Drinks (egypt)
Strategic Direction
Key Facts
Summary 2 Al Ahram Beverages Co (ABC): Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Al Ahram Beverages Co (ABC): Competitive Position 2011
Egyptian International Beverage Co in Alcoholic Drinks (egypt)
Strategic Direction
Key Facts
Summary 4 Egyptian International Beverage Co: Key Facts
Company Background
Production
Summary 5 Egyptian International Beverage Co: Production Statistics 2011
Competitive Positioning
Summary 6 Egyptian International Beverage Co: Competitive Position 2011
Executive Summary
Economic Turmoil Slows Alcoholic Drinks Growth
Black Market Continues To Hinder Spirits' Sales
Al Ahram Beverages Continues To Dominate the Market
the On-trade Remains the Most Popular Channel Despite Challenges
Forecast Performance Is Expected To Improve Despite Scepticism
Key Trends and Developments
Political Instability Leads To Uncertainty Around the Market's Future
Extreme Taxation
Advertising Increases Throughout Egypt
Limited New Product Launches
Summary 7 Key New Product Developments 2011-2012
Specialist Retailers Remain the Only Form of Off-trade
Summary 8 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Market Background
Legal Drinking Age
Drink Driving
Advertising
Table 16 Number of On-trade Establishments by Type 2005-2010
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Category 2011
Table 19 Selling Margin of a Typical Domestically-produced Beer Brand 2011 - Fayrouz
Table 20 Selling Margin of a Typical Wine Brand 2011 - Omar Khayyam
Table 21 Selling Margin of a Typical Spirits Brand 2011 - Johnnie Walker
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 9 Research Sources

Tweet

Related research categories

By sector: Beer (in Beer & Cider)

By market: Egypt (in Africa)