Beer in Denmark

Beer in Denmark industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Denmark beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

• The beer market consists of retail sales of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
• The Danish beer market generated total revenues of $2.4 billion in 2010, representing a compound annual rate of change (CARC) of -3.1% for the period spanning 2006-2010.
• Standard lager sales proved the most lucrative for the Danish beer market in 2010, generating total revenues of $1.3 billion, equivalent to 53.4% of the market's overall value.
• The performance of the market is forecast to accelerate, with an anticipated CARC of -1.8% for the five-year period 2010-2015, which is expected to lead the market to a value of $2.2 billion by the end of 2015.

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beer market in Denmark

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer market in Denmark

Leading company profiles reveal details of key beer market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Denmark beer market with five year forecasts by both value and volume

Table of contents

EXECUTIVE SUMMARY

MARKET OVERVIEW
Market definition
Research highlights
Market analysis

MARKET VALUE

MARKET VOLUME

MARKET SEGMENTATION I

MARKET SEGMENTATION II

MARKET SHARE

FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry

LEADING COMPANIES
Carlsberg A/S
Royal Unibrew A/S
Diageo plc

MARKET DISTRIBUTION

MARKET FORECASTS
Market value forecast
Market volume forecast

MACROECONOMIC INDICATORS

APPENDIX
Methodology
Industry associations
Related Datamonitor research
Disclaimer

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LIST OF TABLES
Table 1: Denmark beer market value: $ million, 2006–10(e)
Table 2: Denmark beer market volume: million liters, 2006–10(e)
Table 3: Denmark beer market segmentation I:% share, by value, 2010(e)
Table 4: Denmark beer market segmentation II: % share, by value, 2010(e)
Table 5: Denmark beer market share: % share, by volume, 2010(e)
Table 6: Carlsberg A/S: key facts
Table 7: Carlsberg A/S: key financials ($)
Table 8: Carlsberg A/S: key financials (DKK)
Table 9: Carlsberg A/S: key financial ratios
Table 10: Royal Unibrew A/S: key facts
Table 11: Royal Unibrew A/S: key financials ($)
Table 12: Royal Unibrew A/S: key financials (DKK)
Table 13: Royal Unibrew A/S: key financial ratios
Table 14: Diageo plc: key facts
Table 15: Diageo plc: key financials ($)
Table 16: Diageo plc: key financials (£)
Table 17: Diageo plc: key financial ratios
Table 18: Denmark beer market distribution: % share, by volume, 2010(e)
Table 19: Denmark beer market value forecast: $ million, 2010–15
Table 20: Denmark beer market volume forecast: million liters, 2010–15
Table 21: Denmark size of population (million), 2006–10
Table 22: Denmark gdp (constant 2000 prices, $ billion), 2006–10
Table 23: Denmark gdp (current prices, $ billion), 2006–10
Table 24: Denmark inflation, 2006–10
Table 25: Denmark consumer price index (absolute), 2006–10
Table 26: Denmark exchange rate, 2006–10

LIST OF FIGURES
Figure 1: Denmark beer market value: $ million, 2006–10(e)
Figure 2: Denmark beer market volume: million liters, 2006–10(e)
Figure 3: Denmark beer market segmentation I:% share, by value, 2010(e)
Figure 4: Denmark beer market segmentation II: % share, by value, 2010(e)
Figure 5: Denmark beer market share: % share, by volume, 2010(e)
Figure 6: Forces driving competition in the beer market in Denmark, 2010
Figure 7: Drivers of buyer power in the beer market in Denmark, 2010
Figure 8: Drivers of supplier power in the beer market in Denmark, 2010
Figure 9: Factors influencing the likelihood of new entrants in the beer market in Denmark, 2010
Figure 10: Factors influencing the threat of substitutes in the beer market in Denmark, 2010
Figure 11: Drivers of degree of rivalry in the beer market in Denmark, 2010
Figure 12: Carlsberg A/S: revenues & profitability
Figure 13: Carlsberg A/S: assets & liabilities
Figure 14: Royal Unibrew A/S: revenues & profitability
Figure 15: Royal Unibrew A/S: assets & liabilities
Figure 16: Diageo plc: revenues & profitability
Figure 17: Diageo plc: assets & liabilities
Figure 18: Denmark beer market distribution: % share, by volume, 2010(e)
Figure 19: Denmark beer market value forecast: $ million, 2010–15
Figure 20: Denmark beer market volume forecast: million liters, 2010–15

Related research categories

By sector: Beer (in Beer & Cider)

By market: Denmark (in Europe)