Beer in China

Because of the serious social impact caused by the continuous drink-driving cases, the Chinese government amended the Road Traffic Safety Law to result in more severe punishments for drink drivers. The amended law came into effect from 1 May 2011. Drink driving is not just an illegal act but a criminal act. Drink drivers will be detained for up to six months instead of just 15 days. As a result, motorists are take drink driving more seriously and getting out of the mindset of driving after...

Euromonitor International's Beer in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Category Data
Table 1 Sales of Beer by Category: Total Volume 2006-2011
Table 2 Sales of Beer by Category: Total Value 2006-2011
Table 3 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 10 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Value 2005-2010
Table 12 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 13 Beer Exports by Country of Destination: Total Value 2005-2010
Table 14 Company Shares of Beer by National Brand Owner 2007-2011
Table 15 Company Shares of Beer by Global Brand Owner 2007-2011
Table 16 Brand Shares of Beer 2008-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 18 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Beijing Yanjing Brewery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 2 Beijing Yanjing Brewery Co Ltd: Key Facts
Summary 3 Beijing Yanjing Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Beijing Yanjing Brewery Co Ltd: Competitive Position 2011
China Resources Enterprise Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 5 China Resources Enterprise Co Ltd: Key Facts
Summary 6 China Resources Enterprise Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 China Resources Enterprise Co Ltd: Competitive Position 2011
Harbin Brewery Group Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 8 Harbin Brewery Group Ltd: Key Facts
Company Background
Production
Summary 9 Harbin Brewery Group Ltd: Production Statistics 2011
Competitive Positioning
Summary 10 Harbin Brewery Group Ltd: Competitive Position 2011
Henan Jinxing Brewery Group in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 11 Henan Jinxing Brewery Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Henan Jinxing Brewery Group: Competitive Position 2011
Tsingtao Brewery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 13 Tsingtao Brewery Co Ltd: Key Facts
Summary 14 Tsingtao Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Tsingtao Brewery Co Ltd: Competitive Position 2011
Executive Summary
New Drink-driving Law Leads To Slower Volume Growth
Super-high-end Products and Imported Alcohol Increase Their Presence
Domestic Companies Strengthen Through Mergers and Acquisitions
Internet Retailing and Specialist Stores Booming in the Alcoholic Drinks Industry
Sales Growth To Rebound in 2012 and Then Remain Healthy From 2013 To 2016
Key Trends and Developments
Greater Presence of Super-premium Alcoholic Drinks
New Drink-driving Law Impacts on Drinking Behaviour
New-style Sales Channels Driving Alcoholic Drinks Development
Key New Product Launches
Summary 16 Key New Product Developments 2010-2011
Specialist Retailers
Market Merger and Acquisition Activity
Summary 17 Merger and Acquisition Activity 2010-2011
Summary 18 Speculated Merger and Acquisition Activity 2011-2012
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Legislation
Taxation and Duty Levies
Summary 19 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 21 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 22 Selling Margin of a Typical Beer Brand 2011
Table 23 Selling Margin of a Typical Wine Brand 2011
Table 24 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 27 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 34 Sales of Alcoholic Drinks by Region: Total Volume 2006-2011
Table 35 Sales of Alcoholic Drinks by Region: Total Value 2006-2011
Table 36 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2006-2011
Table 37 Sales of Alcoholic Drinks by Region: % Total Value Growth 2006-2011
Table 38 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 39 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 40 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 45 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2011-2016
Table 46 Forecast Sales of Alcoholic Drinks by Region: Total Value 2011-2016
Table 47 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2011-2016
Table 48 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 20 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: China (in Asia), China (in BRICM)