Beer in Canada

Beer in Canada has been a mature category for some time. Although favourable weather and large-scale events, such as Winter Olympics in 2010, can provide a short-term boost to sales, on the whole the demand growth for beer is slow, with many Canadians showing stronger preference for other alcoholic drink categories. In 2011, volume of beer sales in Canada decreased marginally to a total of 2.4 billion litres.

Euromonitor International's Beer in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Category Data
Table 1 Sales of Beer by Category: Total Volume 2006-2011
Table 2 Sales of Beer by Category: Total Value 2006-2011
Table 3 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 10 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Value 2005-2010
Table 12 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 13 Beer Exports by Country of Destination: Total Value 2005-2010
Table 14 Company Shares of Beer by National Brand Owner 2007-2011
Table 15 Company Shares of Beer by Global Brand Owner 2007-2011
Table 16 Brand Shares of Beer 2008-2011
Table 17 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 18 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Andrew Peller Ltd in Alcoholic Drinks (canada)
Strategic Direction
Key Facts
Summary 2 Andrew Peller Ltd: Key Facts
Summary 3 Andrew Peller Limited: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Andrew Peller Ltd: Competitive Position 2011
Big Rock Brewery Income Trust in Alcoholic Drinks (canada)
Strategic Direction
Key Facts
Summary 5 Big Rock Brewery Income Trust: Key Facts
Summary 6 Big Rock Brewery Income Trust: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Big Rock Brewery Income Trust: Competitive Position 2011
Brick Brewing Co Ltd in Alcoholic Drinks (canada)
Strategic Direction
Key Facts
Summary 8 Brick Brewing Co Ltd: Key Facts
Summary 9 Brick Brewing Co. Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Brick Brewing Co. Ltd: Competitive Position 2011
Executive Summary
Dollar Value Shows Improvement But Overall Volume Remains Slow
Still Grape Wine Is the Alcoholic Drink of Choice for Increased Numbers of Canadians
Product Development Helps To Liven Up Competitive Landscape
Foodservice Sales Gain Strength, Whilst Bulk of Sales Comes From Government-controlled Retail Outlets
Alcoholic Drinks Will Experience Modest Growth
Key Trends and Developments
Although Slow, Recovery Helps Sales Growth, Aided Also by Weather
Craft Beers Are Seen As Opportunity for Growth in Otherwise Difficult Beer Category
Canadian Wines Enjoy Industry and Consumer Support
New Product Launches Seek To Liven Up Demand and Sales
Specialist Retailer
Summary 11 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 12 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 23 Typical Wholesaler and Retailer Off-trade Markups by Selected Categories 2011
Table 24 Selling Margin of a Typical Beer Brand 2011
Table 25 Selling Margin of a Typical Wine Brand 2011
Table 26 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 13 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Canada (in North America)