Beer in Cameroon

The sponsorship of charitable and corporate social responsibility programmes proved an increasingly important competitive tool for major beer companies in 2011. Brasseries du Cameroun, for instance, relaunched its famous ‘Top Cup Summer Holidays’ youth soccer tournament, while also offering scholarships to 1,000 primary school children. Similarly, Guinness Cameroon increased its support for local football teams and festivals, while Union Camerounaise de Brasseries (UCB) provided benches and...

Euromonitor International's Beer in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Category Data
Table 1 Sales of Beer by Category: Total Volume 2006-2011
Table 2 Sales of Beer by Category: Total Value 2006-2011
Table 3 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 10 Company Shares of Beer by National Brand Owner 2007-2011
Table 11 Company Shares of Beer by Global Brand Owner 2007-2011
Table 12 Brand Shares of Beer 2008-2011
Table 13 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 14 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Brasseries Du Cameroun in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 2 Brasseries du Cameroun: Key Facts
Summary 3 Brasseries du Cameroun: Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
Summary 4 Brasseries du Cameroun: Competitive Position 2011
Guinness Cameroon SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 5 Guinness Cameroon SA: Key Facts
Company Background
Competitive Positioning
Summary 6 Guinness Cameroon SA: Competitive Position 2011
Executive Summary
Alcoholic Drinks Consumption Continues To Rise in Cameroon
Leading Players Invest Heavily in Corporate Social Responsibility Programmes
Brasseries Du Cameroun Remains the Dominant Market Player
Personal Safety Concerns and Competitive Prices Bolster Off-trade Consumption
Outlook for Alcoholic Drinks Over 2011-2016 Remains Favourable
Market Background
Legislation
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2011
Table 19 Selling Margin of a Typical Beer Brand 2011
Table 20 Selling Margin of a Typical Imported Wine Brand 2011
Table 21 Selling Margin of a Typical Imported Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 30 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 31 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Sources
Summary 7 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Cameroon (in Africa)