Beer in Bulgaria

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181201

Pages: 52

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

The beer category managed to post its first signs of recovery during 2012. Despite the fact that beer is the most affordable type of alcoholic drink in Bulgaria, the segment suffered from the economic slowdown and posted negative growth in 2009 and 2010 and flat development in 2011. The positive development in 2012 was led by the new product development of the branches of the three multinational companies Zagorka AD, Kamenitza AD and Carlsberg Bulgaria AD and the sporting events of summer 2012.

Euromonitor International's Beer in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2012
Table 1 Number of Breweries 2007-2012
Category Data
Table 2 Sales of Beer by Category: Total Volume 2007-2012
Table 3 Sales of Beer by Category: Total Value 2007-2012
Table 4 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 5 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 6 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 7 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 8 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 9 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 10 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 11 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 12 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 13 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 14 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 15 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 16 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 17 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 19 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Boliarka VT AD in alcoholic drinks (Bulgaria)
Strategic Direction
Key Facts
Summary 2 Bolyarka VT AD: Key Facts
Summary 3 Bolyarka VT AD: Operational indicators
Company Background
Production
Competitive Positioning
Summary 4 Boliarka VT AD: Competitive Position 2012
Executive Summary
alcoholic drinks Sales Recover Following the Crisis
the Launch of Low Alcohol Fruit Flavoured Beers Impacts the industry Structure
the Market Is Dominated by Three Multinational Companies
the Modern retailing Formats Develop on Account of the independent Small Grocers
Volume Growth To Improve Noticeably During the Forecast Period
Key Trends and Developments
Consumers' Propensity To Save Impacts alcoholic drinks Negatively
the alcoholic drinks Market To Become increasingly Segmented
Significance of the Non-retail Sector increases in the Shaky Economic Conditions
Key New Product Launches Bring More Flavours To the alcoholic drinks Market
Summary 5 Key New Product Developments 2011-2012
Specialist Retailers - Mitigated Success
Summary 6 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 7 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Bgnies
Table 23 Taxation and Duty BGNies on alcoholic drinks 2012
Table 24 Typical Wholesaler and Retailer Mark-ups by Sector 2012
Table 25 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 26 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 27 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 28 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 29 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 30 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market indicators
Table 31 Retail Consumer Expenditure on alcoholic drinks 2007-2012
Market Data
Table 32 Sales of alcoholic drinks by Category: Total Volume 2007-2012
Table 33 Sales of alcoholic drinks by Category: Total Value 2007-2012
Table 34 Sales of alcoholic drinks by Category: % Total Volume Growth 2007-2012
Table 35 Sales of alcoholic drinks by Category: % Total Value Growth 2007-2012
Table 36 Sales of alcoholic drinks by Category by On-trade vs Off-trade: Volume 2012
Table 37 Sales of alcoholic drinks by Category by On-trade vs Off-trade: Value 2012
Table 38 Sales of alcoholic drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 39 Sales of alcoholic drinks by Category by On-trade vs Off-trade: % Value 2012
Table 40 GBO Company Shares of alcoholic drinks: % Total Volume 2008-2012
Table 41 Distribution of alcoholic drinks by Format: % Off-trade Value 2007-2012
Table 42 Distribution of alcoholic drinks by Format by Category: % Off-trade Volume 2012
Table 43 Forecast Sales of alcoholic drinks by Category: Total Volume 2012-2017
Table 44 Forecast Sales of alcoholic drinks by Category: Total Value 2012-2017
Table 45 Forecast Sales of alcoholic drinks by Category: % Total Volume Growth 2012-2017
Table 46 Forecast Sales of alcoholic drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources













Price: $ 900.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Bulgaria (in Europe)