Beer in Brazil

Beer saw total volume growth of 4% in 2011, which was lower than the CAGR of 5% registered over the review period. The main reasons were the fact that this year followed the 2010 FIFA World Cup, when consumption peaked in the usually weak months of the winter season (June and July). Furthermore, beer prices increased due to the ending of the temporary federal taxes exemption (IPI, PIS, COFINS) in April 2011. These tax exemptions were applied by the federal government in beer, carbonates and...

Euromonitor International's Beer in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2006-2010
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 12 Beer Imports by Country of Origin: Total Value 2005-2010
Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 14 Beer Exports by Country of Destination: Total Value 2005-2010
Table 15 Company Shares of Beer by National Brand Owner 2007-2011
Table 16 Company Shares of Beer by Global Brand Owner 2007-2011
Table 17 Brand Shares of Beer 2008-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Cervejaria Petrópolis SA in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 2 Cervejaria Petrópolis SA: Key Facts
Summary 3 Cervejaria Petrópolis SA: Operational Indicators
Company Background
Production
Summary 4 Cervejaria Petrópolis SA: Production Statistics 2011
Competitive Positioning
Summary 5 Cervejaria Petrópolis SA: Competitive Position 2011
Cia Brasileira De Bebidas in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 6 Cia Brasileira de Bebidas (AmBev): Key Facts
Summary 7 Cia Brasileira de Bebidas (AmBev): Operational Indicators
Company Background
Production
Summary 8 Cia Brasileira de Bebidas (AmBev): Production Statistics 2011
Competitive Positioning
Summary 9 Cia Brasileira de Bebidas (AmBev): Competitive Position 2011
Heineken Do Brasil Comercial Ltda in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 10 Heineken do Brasil Comercial Ltda: Key Facts
Summary 11 Heineken do Brasil Comercial Ltda: Operational Indicators
Company Background
Production
Summary 12 Heineken do Brasil Comercial Ltda: Production Statistics 2011
Competitive Positioning
Summary 13 Heineken do Brasil Comercial Ltda: Competitive Position 2011
Schincariol Participações E Representações SA in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 14 Schincariol Participações e Representações SA: Key Facts
Summary 15 Schincariol Participações e Representações SA: Operational Indicators
Company Background
Production
Summary 16 Schincariol Participações e Representações SA: Production Statistics 2011
Competitive Positioning
Summary 17 Schincariol Participações e Representações SA: Competitive Position 2011
Executive Summary
Alcoholic Drinks Market Sees Performance Above Historic Average in 2011
Acquisitions Move the Brazilian Alcoholic Drinks Industry
Top Four Leading Companies in Alcoholic Drinks Are Beer Manufacturers
On-trade Channels Lead Sales of Alcoholic Drinks
Positive Outlook Expected Over Forecast Period
Key Trends and Developments
New Product Launches
Summary 18 Key New Product Developments 2010-2011
Specialist Retailers
Summary 19 Leading Specialist Retailers 2011
Two Important Acquisitions Move Brazilian Alcoholic Drinks Market
Summary 20 Merger and Acquisition Activity 2010-2011
Discount Deals in Collective Purchases Attract Brazilians Due To Up To 90% Price Discounts
Government of São Paulo State Implements Rigorous Law
Beer Producers Lead Sales of Overall Alcoholic Drinks Market
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Summary 21 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 24 Selling Margin of a Typical Beer Brand 2011
Table 25 Selling Margin of a Typical Wine Brand 2011
Table 26 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 22 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Brazil (in South America), Brazil (in BRICM)