Beer in Belgium

More than ever, the return of Belgians to their traditions, including authentic gastronomy, contributed to the success of abbey-style beers, local strong lagers and regional beers, often associated with local authentic food – for instance the Maredsous beer consumed with the Maredsous cheese. Instead of consuming high quantities of lager like two decades ago, consumers increasingly want a quality experience with beer. This was encouraged by numerous TV broadcast about cooking and notably the...

Euromonitor International's Beer in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 1 Number of Breweries 2006-2010
Category Data
Table 2 Sales of Beer by Category: Total Volume 2006-2011
Table 3 Sales of Beer by Category: Total Value 2006-2011
Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 12 Beer Imports by Country of Origin: Total Value 2005-2010
Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 14 Beer Exports by Country of Destination: Total Value 2005-2010
Table 15 Company Shares of Beer by National Brand Owner 2007-2011
Table 16 Company Shares of Beer by Global Brand Owner 2007-2011
Table 17 Brand Shares of Beer 2008-2011
Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Alken Maes NV Sa, Brouwerijen in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 2 Alken Maes NV SA, Brouwerijen: Key Facts
Summary 3 Alken Maes NV SA, Brouwerijen: Operational Indicators
Company Background
Production
Summary 4 Alken Maes NV SA, Brouwerijen: Production Statistics 2011
Competitive Positioning
Summary 5 Alken Maes NV SA, Brouwerijen: Competitive Position 2011
Duvel Moortgat NV in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 6 Duvel Moortgat NV: Key Facts
Summary 7 Duvel Moortgat NV: Operational Indicators
Company Background
Production
Summary 8 Duvel Moortgat NV: Production Statistics 2011
Competitive Positioning
Summary 9 Duvel Moortgat NV: Competitive Position 2011
Haacht NV Sa, Brouwerij in Alcoholic Drinks (belgium)
Strategic Direction
Key Facts
Summary 10 Haacht NV SA, Brouwerij: Key Facts
Summary 11 Haacht NV SA, Brouwerij: Operational Indicators
Company Background
Production
Summary 12 Haacht NV SA, Brouwerij: Production Statistics 2011
Competitive Positioning
Summary 13 Haacht NV SA, Brouwerij: Competitive Position 2011
Executive Summary
Positive Growth But Ambivalent Performance for Alcoholic Drinks in 2011
Consumption Is Becoming Increasingly Bipolar
Some Local Players Dynamic, Yet Multinationals Still Lead the Pack
Supermarkets Benefit From the Homing Trend
Modest Performance Anticipated
Key Trends and Developments
Fragile Economic Recovery To Result in A Temporary Improvement
Polarisation Between Health and Wellness and Indulgent Products
Home Consumption Continues To Impact On-trade Sales
Key New Product Launches
Summary 14 Key New Product Developments 2010-2011
Specialist Retailer
Summary 15 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 16 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Summary 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 24 Selling Margin of a Typical Beer Brand 2011 - Jupiler
Table 25 Selling Margin of a Typical Wine Brand 2011 - Jacob's Creek
Table 26 Selling Margin of a Typical Spirits Brand 2011 - Bacardi
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 38 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 18 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Belgium (in Europe)