Beer in Belarus

National currency devaluation slowed down the volume sales performance in beer in 2011. A shortage of foreign currency has been observed in Belarus since March 2011, but the official exchange rate of the National Bank of Belarus (NBB) remained unchanged until May 2011. On 24 May 2011 the NBB announced the devaluation of the official exchange rate of the Belarusian rouble against foreign currencies. The value of the national currency decreased by 56%. The devaluation caused unit prices to...

Euromonitor International's Beer in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Table 1 Beer Production by Type of Packaging 2008-2010
Table 2 Beer Production by Type of Packaging, January-April 2011
Production, Imports and Exports
Table 3 Beer Production of Leading Companies 2008-2010
Table 4 Beer Production by Leading Companies, January-April 2011
Table 5 Beer Imports to Belarus 2006 - 2010 (volume and value)
Table 6 Beer Imports to Belarus, January-March 2010 and 2011 (volume and value)
Table 7 Beer Exports by Leading Companies, 2008-2010
Table 8 Beer Exports by Leading Companies, January-April 2010 and 2011
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2011
Table 9 Number of Breweries 2006-2011
Category Data
Table 10 Sales of Beer by Category: Total Volume 2006-2011
Table 11 Sales of Beer by Category: Total Value 2006-2011
Table 12 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 13 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 14 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 15 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 16 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 17 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 18 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 19 Company Shares of Beer by National Brand Owner 2007-2011
Table 20 Company Shares of Beer by Global Brand Owner 2007-2011
Table 21 Brand Shares of Beer 2008-2011
Table 22 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 23 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 24 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 25 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Krinitsa Oao in Alcoholic Drinks (belarus)
Strategic Direction
Key Facts
Summary 2 Krinitsa OAO: Key Facts
Summary 3 Krinitsa OAO: Operational Indicators
Company Background
Production
Summary 4 Krinitsa OAO: Production Statistics 2010
Competitive Positioning
Summary 5 Krinitsa OAO: Competitive Position 2011
Lidskoe Pivo Oao in Alcoholic Drinks (belarus)
Strategic Direction
Key Facts
Summary 6 Lidskoe Pivo OAO: Key Facts
Summary 7 Lidskoe Pivo OAO: Operational Indicators
Company Background
Production
Summary 8 Lidskoe Pivo OAO: Production Statistics 2010
Competitive Positioning
Summary 9 Lidskoe Pivo OAO: Competitive Position 2011
Olivariya Oao in Alcoholic Drinks (belarus)
Strategic Direction
Key Facts
Summary 10 Olivariya OAO: Key Facts
Company Background
Production
Summary 11 Olivariya OAO: Production Statistics 2010
Competitive Positioning
Summary 12 Olivariya OAO: Competitive Position 2011
Pivovarni Heineken Izao in Alcoholic Drinks (belarus)
Strategic Direction
Key Facts
Summary 13 Pivovarni Heineken IZAO: Key Facts
Company Background
Production
Summary 14 Pivovarni Heineken IZAO: Production Statistics 2010
Competitive Positioning
Summary 15 Pivovarni Heineken IZAO: Competitive Position 2011
Executive Summary
Sharp Devaluation in the Belarusian Rouble
Alcoholic Drinks Regulations
Excise Duties Rising in 2011
Alcoholic Drinks Will See More Local Brands
Market Background
Legislation
Table 26 Number of On-trade Establishments 2006-2009
Taxation and Duty Levies
Table 27 Excise Duties for Alcoholic Drinks 2011 (From January 2011)
Table 28 Import Duties for 2011
Table 29 Alcoholic drinks output quotas for 2010 and 2011
Table 30 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 31 Selling Margin of a Typical Beer Brand 2011 - Olivariya Desiatka
Table 32 Selling Margin of a Typical Wine Brand 2011 - Ambassador Merlot
Table 33 Selling Margin of a Typical Spirits Brand 2011 - Kristall
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 16 Key New Product Developments 2010-2011
Market Indicators
Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 39 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 40 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 41 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 43 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 44 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 45 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 17 Research Sources

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Belarus (in Europe)