Beer - Georgia

Beer registered the first positive growth rates after a tough economic period since 2009. Both producers and consumers felt the economic climate had become more stable making them more certain about their future. For consumers this resulted in higher spending on beer, which is a favourite drink in Georgia, after wine and brandy. Beer also achieved growth with manufacturers offering cheaper economy-class products and an expansion of their product assortment to sustain consumer interest. On the...

Euromonitor International's Beer in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Beer in Georgia
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
the Current Economic and Post-war Climate Drives the Market in 2010
Georgians Become More Optimistic About Their Future
Local Companies Dominate the Market
Off-trade Channels Are Already Showing Growth
Future Seams Brighter for Alcoholic Drinks
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010 - Natakhtari
Table 4 Selling Margin of a Typical Wine Brand 2010 - Kindzmarauli
Table 5 Selling Margin of a Typical Spirits Brand 2010 - Zelyonaya Marka
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Current Impact
Outlook
Future Impact
Summary 1 Key New Product Developments 2009-2010
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 16 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 2 Research Sources
Askaneli Brothers Ltd
Strategic Direction
Key Facts
Summary 3 Askaneli Brothers Ltd: Key Facts
Summary 4 Askaneli Brothers Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Gd Alco Ltd
Strategic Direction
Key Facts
Table 21 GD Alco ltd.: Key Facts
Summary 5 GD Alco Ltd: Operational Indicators
Company Background
Chart 1 GD Alco Ltd: Whiskey House in Tbilisi
Private Label
Competitive Positioning
Telavi Wine Cellar Jsc
Strategic Direction
Key Facts
Summary 6 Telavi Wine Cellar JSC: Key Facts
Summary 7 Telavi Wine Cellar JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 8 Lager by Price Band 2010
Category Data
Table 22 Sales of Beer by Category: Total Volume 2005-2010
Table 23 Sales of Beer by Category: Total Value 2005-2010
Table 24 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 31 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 32 Beer Exports by Country of Destination: Total Value 2004-2009
Table 33 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 34 Beer Imports by Country of Origin: Total Value 2004-2009
Table 35 Company Shares of Beer by National Brand Owner 2006-2010
Table 36 Company Shares of Beer by Global Brand Owner 2006-2010
Table 37 Brand Shares of Beer 2007-2010
Table 38 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 39 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Georgia (in Europe)