Beer - Europe - August 2010
Report description
About this report
Across Europe, beer volumes have, in general, experienced a decline in the past year. Depressed consumer spending has been an influential factor, exacerbated by the fact that the beer market has been undergoing change. Healthier lifestyles, a widespread smoking ban and strong attacks on the binge drinking culture have led to changes in consumer drinking habits.
The trend towards premiumisation has slowed down but there are still signs that consumers are moving towards craft beer which has entered the main distribution channels. Manufacturers are attempting to expand the consumer base by launching products with low calories and reduced alcohol content to attract health conscious consumers, and beer mixes with milder flavours in order to appeal to women.
All you need to know about your market
Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.
Table of contents
Issues in the MarketDefinition
Consumer research
Abbreviations
Market in Brief
Market trends
NPD trends
Consumer profile
European Market Size and Forecast
Key points
Overview top five countries
Figure 1: Value sales of beer, by country, 2004-13
Figure 2: Spend per capita, by country, 2004-08
Overview of other European countries
Figure 3: Volume sales of beer, by country, 2004-13
Figure 4: Volume sales of beer, by country, 2004-13
Figure 5: Volume sales of beer, by country, 2004-13
Market Segmentation
Key points
France
Figure 6: Market segmentation, by volume, France, 2008
Figure 7: Market segmentation, by value, France, 2008
Germany
Figure 8: Market segmentation, by volume, Germany, 2008
Italy
Figure 9: Market segmentation, by volume, Italy, 2008
Spain
Figure 10: Market segmentation, by volume, Spain, 2008
Figure 11: Market segmentation, by value, Spain, 2008
UK
Figure 12: Market segmentation, by volume, UK, 2008
Companies and Product Innovation
Key points
Global region
Figure 13: Percentage of new product launches in beer, by global region, 2009
European region
Figure 14: Percentage of new product launches in beer, by top ten European countries, 2009
Figure 15: Percentage of new product launches, by top ten European countries, 2006-09
Beer by top five claims
Figure 16: Percentage of new product launches, by top five claims in the ‘Big 5’ countries, 2009
Brands vs private label
Figure 17: Percentage of new product launches, by private label in the ‘Big 5’ countries, 2009
France – Beer
Figure 18: Top five claims on new product development, %, France, 2006-09
Top flavours
Figure 19: Top five flavours on new product development, %, France, 2006-09
Most innovative products
Germany – Beer
Top claims
Figure 20: Top five claims on new product development, %, Germany, 2006-09
Top flavours
Figure 21: Top five flavours on new product development, %, Germany, 2006-09
Most Innovative products
Italy – Beer
Top claims
Figure 22: Top five claims on new product development, %, Italy, 2006-09
Top flavours
Figure 23: Top five flavours on new product development, %, Italy, 2006-09
Most innovative products
Spain – Beer
Top claims
Figure 24: Top five claims on new product development, %, Spain, 2006-09
Top flavours
Figure 25: Top five flavours on new product development, %, Spain, 2006-09
Most innovative products
UK – Beer
Top claims
Figure 26: Top five claims on new product development, UK, 2006-09
Top flavours
Figure 27: Top five flavours on new product development, UK, 2006-09
Most innovative products
The Consumer
Key points
Alcohol consumption
Figure 28: Alcohol consumption, by country, 2009
Beer across Europe
Figure 29: Penetration of beer, by country, 2009
European trends
Figure 30: Trends in penetration of beer, by type, by country, 2005-09
Types of beer
Figure 31: Penetration of beer, by type, by country, 2009
Frequency of drinking beer
Figure 32: Frequency of drinking draught beer/lager, by country, 2009
Occasions
Figure 33: Drinking occasions, by country, 2009
Attitudes
Figure 34: Attitudes towards drinking, by country, 2009
Demographics
Figure 35: France demographics, 2009
Figure 36: Germany demographics, 2009
Figure 37: GB demographics, 2009
Figure 38: Spain demographics, 2009
Appendix – Market Segmentation
Figure 39: Market segmentation, by volume, Austria, 2008
Figure 40: Market segmentation, by volume, Belgium, 2008
Figure 41: Market segmentation, by volume, Bulgaria, 2008
Figure 42: Market segmentation, by volume, Czech Republic, 2008
Figure 43: Market segmentation, by volume, Denmark, 2008
Figure 44: Market segmentation, by volume, Estonia, 2005
Figure 45: Market segmentation, by volume, Finland, 2008
Figure 46: Market segmentation, by volume, Hungary, 2008
Figure 47: Market segmentation, by volume, Ireland, 2008
Figure 48: Market segmentation, by volume, Italy, 2008
Figure 49: Market segmentation, by volume, Netherlands, 2008
Figure 50: Market segmentation, by volume, Norway, 2008
Figure 51: Market segmentation, by volume, Poland, 2008
Figure 52: Market segmentation, by volume, Portugal, 2008
Figure 53: Market segmentation, by value, Portugal, 2008
Figure 54: Market segmentation, by volume, Romania, 2008
Figure 55: Market segmentation, by volume, Russia, 2008
Figure 56: Market segmentation, by volume, Slovak Republic, 2008
Figure 57: Market segmentation, by volume, Sweden, 2008
Figure 58: Market segmentation, by volume, Switzerland, 2008
Figure 59: Market segmentation, by volume, Turkey, 2008
Figure 60: Market segmentation, by volume, Ukraine, 2008
Appendix – Market Size and Forecast Data
Figure 61: Value sales of beer, by country, 2004-13
Figure 62: Spend per capita, by country, 2004-08
Figure 63: Volume sales of beer, by country, 2004-13
Figure 64: Volume sales of beer, by country, 2004-13
Figure 65: Volume sales of beer, by country, 2004-13
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