Beer - Egypt

Beer remains the most popular alcoholic drink product in Egypt as it is the most tolerated and has been around for the longest period of time. Egyptians have grown accustomed to this drink over the years and have begun to view it as “less sinful” than other types of alcohol. The majority of the Egyptian population fall below the poverty line, therefore it is important to note that many of these people lack proper education. Not only are they unaware of the differences and similarities between...

Euromonitor International's Beer in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Beer in Egypt
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks Sales Continue To Witness Healthy Growth
Black Market Hinders Potential Sales
Al Ahram Beverages Continues To Dominate Sales
On-trade Value Sales Remain More Popular
Forecast Performance Expected To Remain Healthy
Key Trends and Developments
Black Market Sales Continue To Hinder Sales
Negative Image of Alcohol Still Hinders Sales
Political Instability Leaves Future of Market Unstable
Advertising Increases Throughout Egypt
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2004-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Sector 2010
Table 4 Selling Margin of a Typical Domestically-produced Beer Brand 2010 - Fayrouz
Table 5 Selling Margin of a Typical Wine Brand 2010 - Omar Khayyam
Table 6 Selling Margin of a Typical Spirits Brand 2010 - Johnnie Walker
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 3 Research Sources
Al Ahram Beverages Co (abc)
Strategic Direction
Key Facts
Summary 4 Al Ahram Beverages Co (ABC): Key Facts
Summary 5 Al Ahram Beverages Co (ABC): Operational Indicators
Company Background
Production
Summary 6 Al Ahram Beverages Co (ABC): Production Statistics 2010
Competitive Positioning
Summary 7 Al Ahram Beverages Co (ABC): Competitive Position 2010
Cheers
Strategic Direction
Key Facts
Summary 8 Cheers: Key Facts
Company Background
Summary 9 Leading Specialist Retailers 2010
Competitive Positioning
Drinkies
Strategic Direction
Key Facts
Summary 10 Drinkie's: Key Facts
Company Background
Summary 11 Leading Specialist Retailers 2010
Competitive Positioning
Egyptian International Beverage Co
Strategic Direction
Key Facts
Summary 12 Egyptian International Beverage Co: Key Facts
Summary 13 Egyptian International Beverage Co: Operational Indicators
Company Background
Production
Summary 14 Egyptian International Beverage Co: Production Statistics 2010
Competitive Positioning
Summary 15 Egyptian International Beverage Co: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 16 Lager by Price Band 2009
Category Data
Table 23 Sales of Beer by Category: Total Volume 2005-2010
Table 24 Sales of Beer by Category: Total Value 2005-2010
Table 25 Sales of Beer by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Beer by Category: % Total Value Growth 2005-2010
Table 27 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Beer: Production, Imports and Exports: Total Volume 2004-2009
Table 32 Beer Exports by Country of Destination: Total Volume 2004-2009
Table 33 Beer Exports by Country of Destination: Total Value 2004-2009
Table 34 Beer Imports by Country of Origin: Total Volume 2004-2009
Table 35 Beer Imports by Country of Origin: Total Value 2004-2009
Table 36 Company Shares of Beer by National Brand Owner 2006-2010
Table 37 Company Shares of Beer by Global Brand Owner 2006-2010
Table 38 Brand Shares of Beer 2007-2010
Table 39 Forecast Sales of Beer by Category: Total Volume 2010-2015
Table 40 Forecast Sales of Beer by Category: Total Value 2010-2015
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Egypt (in Africa)