Beer & Cider market research (page 27 of 30)

New product launches had a strong impact on sales of cider in 2010. Three new brands contributed to the 7% growth – Somersby from Carlsberg Sverige, Briska from Spendrups Bryggeri and +46 from Great B...

The cider/perry volume growth rate was 6% in 2010. Cider/perry is a nondeveloped segment in Venezuela since it represents a very low volume consumption base that reaches 0.4 million litres per year. C...

France continued to be one of the countries in Europe characterised by lower beer drinking over the last few years of the review period, notably due to a shift in consumer trends, with beer now consid...

Dark beer accounted for only about 2% of total volume sales in 2010. However, its popularity is increasing rapidly, with total volume sales increasing by 93% between 2005 and 2010. This trend is mainl...

Due to the smoking ban in enclosed areas, which became effective in July 2009, consumers started to spend less time in bars and pubs, or they started to prefer places with a garden. Therefore, the gro...

Although beer is the most accessible alcoholic drink in Venezuela in terms of price and distribution, the economic downturn seemed to affect category growth. In 2010, volume sales fell around 5%. Sinc...

Beer producers in Azerbaijan benefit from a wide supply of raw materials for beer production, as wheat grows in every region of the country. This means lower production costs, ensuring competitive pri...

Trusting the good economic environment and the increasing purchasing power of Uruguayan consumers, importers of premium products introduced many new brands with different products of premium lager and...

Non-alcoholic beer is highly developed and established in Iran. The government played a key role in boosting the demand for non-alcoholic beer as, after the introduction of legislation banning the adv...

Despite their small overall sales size and low contribution to total beer growth in Israel, unique premium beers and boutique beers continued to witness a lot of attention in 2010 and to grow healthil...

In 2010, volume sales of beer declined by more than 4%, a less dramatic decline compared to the previous year. The football World Cup helped to alleviate some of the loses seen in the previous year, b...

In 2010, sales of cider continued to perform strongly on the back of the great cider revival. More than 942 million litres were sold in the UK, with demand being mainly fuelled by flavour innovation. ...

In Uruguay, Cider has become a trendy drink for Christmas and New Year parties held in bars and pubs which added a boost for on-trade sales in 2009 and the beginning of 2010, as the trend extended wel...

Leading industry sources within alcoholic drinks were constantly highlighting cider as an emerging niche trend during 2010, however, having said this they continued to emphasise its extremely small si...

In 2010 cider/perry, similar to the rest of alcoholic drinks, continued to suffer from the economic crisis in Latvia. The key consumers of cider/perry are young people aged 18-29, but their purchasing...

The economic crisis caused Latvian consumers to review their purchasing habits and cut spending on products which are not staples. As a result, beer volume stagnated in 2010. However, beer still perfo...

In 2010, beer looks set to suffer a second year of decline after years of tremendous performance, resulting from several factors out of which the strong economic downturn and the austerity measures ta...

Cider is traditionally a very popular alcoholic drink amongst Bolivian consumers. However, cider is one of the sectors worst affected by contraband, which explains why there are relatively few legitim...

Beer enjoys a high level of consumer acceptance within all income groups in Ecuador. The low price of beer in comparison with products in other areas such as spirits and wine has helped to increase pe...

Beer is the most important category in alcoholic drinks in Guatemala, accounting for 78% of all volume sales in the country. Guatemala’s beer consumption has deep roots, dating back to the 19th centur...

Consumption of beer in Croatia is very seasonal. Distinctive peaks are visible every summer when scheduled sporting events and the tourist season combine to drive up consumption. This is of such impor...

Competition in the beer intensified during the review period with the entry of a number of new companies, most notably Cía Cervecera Boliviana (CCB) with its Auténtica brand in 2006. Dominant beer pla...

Beer is the most popular drink for football fans. The FIFA World Cup came at a perfect time to revive the beer segment in Bosnia-Herzegovina which was heavily impacted by the recession in 2009....

Beer was affected by two factors: on one hand the economic downturn in 2009 affected consumers’ budgets and forced them to opt for more accessible products at lower prices, and on the other hand in De...

Volume sales of beer declined marginally in 2010, largely due to poor sales in the on-trade channel. This was very much in line with the general development seen over the review period as a whole, bot...

Since the introduction of light standard domestic lagers in 2005 by Cervecería Nacional Dominicana in the country under the name of the domestic brand Presidente Light, the consumption of this format ...

In 2010, the large percentage of unemployed men aged 21-35 years has been blamed for the almost 2% volume decline in the total beer market. Unemployment has greatly polarised drinkers causing them to ...

In 2010, beer accounted for 95% of the total consumption of alcoholic drinks in Peru, in volume terms. The popularity of this product is based on its appeal to every socio-economic segment, its wide a...

Dominican Republic consumers’ behaviour towards the purchase of cider bottles packaged in 750 ml bottles is generally occasional in which Christmas holidays or special family reunions are the situatio...

Demand for cider declined strongly in Finland in 2010, down 9% in total volume terms compared with 2009. Both on- and off-trade sales suffered during the year. This is a continuation of the developmen...