Beer, Cider and FABs in Vietnam to 2014

This databook provides key data and information on the beer, cider and FABs market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on three categories: beer, FABs and cider
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

The market for beer, cider and FABs in Vietnam increased at a compound annual growth rate of 9.6% between 2004 and 2009.

The beer category led the beer, cider and FABs market in Vietnam, accounting for a share of 98.3%.

Leading players in Vietnamese beer, cider and FABs market include Saigon Beer Alcohol and Beverages Corporation, Hanoi Beer Alcohol and Beverages Corporation and Asia Pacific Breweries Limited.

• Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Vietnam
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: beer, cider and FABs
Summary category level: beer
Summary category level: cider
Summary category level: FABs

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profile
Asia Pacific Breweries Limited

Chapter 5 Category Analysis: Beer
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Cider
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: FABs
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Country Comparison
Value
Volume
Market share

Chapter 9 New Product Development
Product launches over time
Recent product launches

Chapter 10 Macroeconomic Profile
Macroeconomic Indicators

Chapter 11 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 12 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Vietnam, value by category (VNDm), 2004-14
Figure 2: Beer, cider and FABs, Vietnam, category growth comparison, by value, 2004-14
Figure 3: Beer, cider and FABs, Vietnam, volume by category (liters, million), 2004-14
Figure 4: Beer, cider and FABs, Vietnam, category growth comparison, by volume, 2004-14
Figure 5: Beer, cider and FABs, Vietnam, company share by volume (%), 2008-09
Figure 6: Beer, cider and FABs, Vietnam, distribution channels by volume (%), 2008-09
Figure 7: Beer, Vietnam, value by segment (VNDm), 2004-14
Figure 8: Beer, Vietnam, category growth comparison, by value, 2004-14
Figure 9: Beer, Vietnam, volume by segment (liters, million), 2004-14
Figure 10: Beer, Vietnam, category growth comparison, by volume, 2004-14
Figure 11: Beer, Vietnam, company share by volume (%), 2008-09
Figure 12: Beer, Vietnam, distribution channels by volume (%), 2008-09
Figure 13: Cider, Vietnam, value (VNDm), 2004-14
Figure 14: Cider, Vietnam, volume (liters, million), 2004-14
Figure 15: Cider, Vietnam, distribution channels by volume (%), 2008-09
Figure 16: FABs, Vietnam, value by segment (VNDm), 2004-14
Figure 17: FABs, Vietnam, category growth comparison, by value, 2004-14
Figure 18: FABs, Vietnam, volume by segment (liters, million), 2004-14
Figure 19: FABs, Vietnam, category growth comparison, by volume, 2004-14
Figure 20: FABs, Vietnam, company share by volume (%), 2008-09
Figure 21: FABs, Vietnam, distribution channels by volume (%), 2008-09
Figure 22: Global beer, cider and FABs market split (value terms, 2009), top five countries
Figure 23: Global beer, cider and FABs market value, 2004–09, top five countries
Figure 24: Global beer, cider and FABs market split (volume terms, 2009), top five countries
Figure 25: Global beer, cider and FABs market volume, 2004–09, top five countries
Figure 26: Annual data review process

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions
Table 2: Beer, cider and FABs distribution channels
Table 3: Beer, cider and FABs, Vietnam, value by category (VNDm), 2004-09
Table 4: Beer, cider and FABs, Vietnam, value forecast by category (VNDm), 2009-14
Table 5: Beer, cider and FABs, Vietnam, value by category ($m), 2004-09
Table 6: Beer, cider and FABs, Vietnam, value forecast by category ($m), 2009-14
Table 7: Beer, cider and FABs, Vietnam, volume by category (liters, million), 2004-09
Table 8: Beer, cider and FABs, Vietnam, volume forecast by category (liters, million), 2009-14
Table 9: Beer, cider and FABs, Vietnam, brand share by volume (%), 2008-09
Table 10: Beer, cider and FABs, Vietnam, volume by brand (liters, million), 2008-09
Table 11: Beer, cider and FABs, Vietnam, company share by volume (%), 2008-09
Table 12: Beer, cider and FABs, Vietnam, volume by company (liters, million), 2008-09
Table 13: Beer, cider and FABs, Vietnam, distribution channels by volume (%), 2008-09
Table 14: Beer, cider and FABs, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 15: Beer, cider and FABs, Vietnam, expenditure per capita (VND), 2004-09
Table 16: Beer, cider and FABs, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 17: Beer, cider and FABs, Vietnam, expenditure per capita ($), 2004-09
Table 18: Beer, cider and FABs, Vietnam, forecast expenditure per capita ($), 2009-14
Table 19: Beer, cider and FABs, Vietnam, consumption per capita (liters), 2004-09
Table 20: Beer, cider and FABs, Vietnam, forecast consumption per capita (liters), 2009-14
Table 21: Asia Pacific Breweries Limited key facts
Table 22: Beer, Vietnam, value by segment (VNDm), 2004-09
Table 23: Beer, Vietnam, value forecast by segment (VNDm), 2009-14
Table 24: Beer, Vietnam, value by segment ($m), 2004-09
Table 25: Beer, Vietnam, value forecast by segment ($m), 2009-14
Table 26: Beer, Vietnam, volume by segment (liters, million), 2004-09
Table 27: Beer, Vietnam, volume forecast by segment (liters, million), 2009-14
Table 28: Beer, Vietnam, brand share by volume (%), 2008-09
Table 29: Beer, Vietnam, volume by brand (liters, million), 2008-09
Table 30: Beer, Vietnam, company share by volume (%), 2008-09
Table 31: Beer, Vietnam, volume by company (liters, million), 2008-09
Table 32: Beer, Vietnam, distribution channels by volume (%), 2008-09
Table 33: Beer, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 34: Beer, Vietnam, expenditure per capita (VND), 2004-09
Table 35: Beer, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 36: Beer, Vietnam, expenditure per capita ($), 2004-09
Table 37: Beer, Vietnam, forecast expenditure per capita ($), 2009-14
Table 38: Beer, Vietnam, consumption per capita (liters), 2004-09
Table 39: Beer, Vietnam, forecast consumption per capita (liters), 2009-14
Table 40: Cider, Vietnam, value (VNDm), 2004-09
Table 41: Cider, Vietnam, value forecast (VNDm), 2009-14
Table 42: Cider, Vietnam, value ($m), 2004-09
Table 43: Cider, Vietnam, value forecast ($m), 2009-14
Table 44: Cider, Vietnam, volume (liters, million), 2004-09
Table 45: Cider, Vietnam, volume forecast (liters, million), 2009-14
Table 46: Cider, Vietnam, brand share by volume (%), 2008-09
Table 47: Cider, Vietnam, volume by brand (liters, million), 2008-09
Table 48: Cider, Vietnam, company share by volume (%), 2008-09
Table 49: Cider, Vietnam, volume by company (liters, million), 2008-09
Table 50: Cider, Vietnam, distribution channels by volume (%), 2008-09
Table 51: Cider, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 52: Cider, Vietnam, expenditure per capita (VND), 2004-09
Table 53: Cider, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 54: Cider, Vietnam, expenditure per capita ($), 2004-09
Table 55: Cider, Vietnam, forecast expenditure per capita ($), 2009-14
Table 56: Cider, Vietnam, consumption per capita (liters), 2004-09
Table 57: Cider, Vietnam, forecast consumption per capita (liters), 2009-14
Table 58: FABs, Vietnam, value by segment (VNDm), 2004-09
Table 59: FABs, Vietnam, value forecast by segment (VNDm), 2009-14
Table 60: FABs, Vietnam, value by segment ($m), 2004-09
Table 61: FABs, Vietnam, value forecast by segment ($m), 2009-14
Table 62: FABs, Vietnam, volume by segment (liters, million), 2004-09
Table 63: FABs, Vietnam, volume forecast by segment (liters, million), 2009-14
Table 64: FABs, Vietnam, brand share by volume (%), 2008-09
Table 65: FABs, Vietnam, volume by brand (liters, million), 2008-09
Table 66: FABs, Vietnam, company share by volume (%), 2008-09
Table 67: FABs, Vietnam, volume by company (liters, million), 2008-09
Table 68: FABs, Vietnam, distribution channels by volume (%), 2008-09
Table 69: FABs, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 70: FABs, Vietnam, expenditure per capita (VND), 2004-09
Table 71: FABs, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 72: FABs, Vietnam, expenditure per capita ($), 2004-09
Table 73: FABs, Vietnam, forecast expenditure per capita ($), 2009-14
Table 74: FABs, Vietnam, consumption per capita (liters), 2004-09
Table 75: FABs, Vietnam, forecast consumption per capita (liters), 2009-14
Table 76: Global beer, cider and FABs market value, 2009
Table 77: Global beer, cider and FABs market split (value terms ($m), 2009), top five countries
Table 78: Global beer, cider and FABs market volume, 2009
Table 79: Global beer, cider and FABs market split (volume terms, 2009), top five countries
Table 80: Leading players, top five countries
Table 81: Vietnam beer, cider and FABs new product launches reports, by company, 2009
Table 82: Vietnam beer, cider and FABs new product launches SKUs, by company, 2009
Table 83: Vietnam beer, cider and FABs new product launches (reports), by flavor and fragrances, 2009
Table 84: Vietnam beer, cider and FABs new product launches (reports), by ingredients, 2009
Table 85: Vietnam beer, cider and FABs new product launches (reports), by package tags or claims, 2009
Table 86: Vietnam beer, cider and FABs new product launches - recent launches (2009)
Table 87: Vietnam population, by age group, 2004-09 (millions)
Table 88: Vietnam population forecast, by age group, 2009-14 (millions)
Table 89: Vietnam population, by gender, 2004-09 (millions)
Table 90: Vietnam population forecast, by gender, 2009-14 (millions)
Table 91: Vietnam nominal GDP, 2004-09 (VNDbn, nominal prices)
Table 92: Vietnam nominal GDP forecast, 2009-14 (VNDbn, nominal prices)
Table 93: Vietnam real GDP, 2004-09 (VNDbn, 2000 prices)
Table 94: Vietnam real GDP forecast, 2009-14 (VNDbn, 2000 prices)
Table 95: Vietnam real GDP, 2004-09 ($bn, 2000 prices)
Table 96: Vietnam real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 97: Vietnam consumer price index, 2004-09 (2000=100)
Table 98: Vietnam consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Ready-to-drink, Beer (in Beer & Cider), Cider (in Beer & Cider)

By market: Vietnam (in Asia)