Beer, Cider and FABs in New Zealand to 2014

This databook provides key data and information on the beer, cider and FABs market in New Zealand . This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on three categories: beer, FABs and cider
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

The market for beer, cider and FABs in New Zealand increased at a compound annual growth rate of 1.5% between 2004 and 2009.

The beer category led the beer, cider and FABs market in New Zealand, accounting for a share of 78.8%.

Leading players in New Zealanders beer, cider and FABs market include Kirin Brewery Holdings Company, Limited, DB Breweries and Independent Distillers Group.

• Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in New Zealand
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: beer, cider and FABs
Summary category level: beer
Summary category level: cider
Summary category level: FABs

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Kirin Holding Company, Limited
DB Breweries Limited

Chapter 5 Category Analysis: Beer
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Cider
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: FABs
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Country Comparison
Value
Volume
Market share

Chapter 9 New Product Development
Product launches over time
Recent product launches

Chapter 10 Macroeconomic Profile
Macroeconomic Indicators

Chapter 11 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 12 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Beer, cider and FABs, New Zealand, value by category (NZ$m), 2004-14
Figure 2: Beer, cider and FABs, New Zealand, category growth comparison, by value, 2004-14
Figure 3: Beer, cider and FABs, New Zealand, volume by category (liters, million), 2004-14
Figure 4: Beer, cider and FABs, New Zealand, category growth comparison, by volume, 2004-14
Figure 5: Beer, cider and FABs, New Zealand, distribution channels by volume (%), 2008-09
Figure 6: Beer, New Zealand, value by segment (NZ$m), 2004-14
Figure 7: Beer, New Zealand, category growth comparison, by value, 2004-14
Figure 8: Beer, New Zealand, volume by segment (liters, million), 2004-14
Figure 9: Beer, New Zealand, category growth comparison, by volume, 2004-14
Figure 10: Beer, New Zealand, distribution channels by volume (%), 2008-09
Figure 11: Cider, New Zealand, value (NZ$m), 2004-14
Figure 12: Cider, New Zealand, volume (liters, million), 2004-14
Figure 13: Cider, New Zealand, company share by volume (%), 2008-09
Figure 14: Cider, New Zealand, distribution channels by volume (%), 2008-09
Figure 15: FABs, New Zealand, value by segment (NZ$m), 2004-14
Figure 16: FABs, New Zealand, category growth comparison, by value, 2004-14
Figure 17: FABs, New Zealand, volume by segment (liters, million), 2004-14
Figure 18: FABs, New Zealand, category growth comparison, by volume, 2004-14
Figure 19: FABs, New Zealand, company share by volume (%), 2008-09
Figure 20: FABs, New Zealand, distribution channels by volume (%), 2008-09
Figure 21: Global beer, cider and FABs market split (value terms, 2009), top five countries
Figure 22: Global beer, cider and FABs market value, 2004–09, top five countries
Figure 23: Global beer, cider and FABs market split (volume terms, 2009), top five countries
Figure 24: Global beer, cider and FABs market volume, 2004–09, top five countries
Figure 25: Annual data review process

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions
Table 2: Beer, cider and FABs distribution channels
Table 3: Beer, cider and FABs, New Zealand, value by category (NZ$m), 2004-09
Table 4: Beer, cider and FABs, New Zealand, value forecast by category (NZ$m), 2009-14
Table 5: Beer, cider and FABs, New Zealand, value by category ($m), 2004-09
Table 6: Beer, cider and FABs, New Zealand, value forecast by category ($m), 2009-14
Table 7: Beer, cider and FABs, New Zealand, volume by category (liters, million), 2004-09
Table 8: Beer, cider and FABs, New Zealand, volume forecast by category (liters, million), 2009-14
Table 9: Beer, cider and FABs, New Zealand, brand share by volume (%), 2008-09
Table 10: Beer, cider and FABs, New Zealand, volume by brand (liters, million), 2008-09
Table 11: Beer, cider and FABs, New Zealand, company share by volume (%), 2008-09
Table 12: Beer, cider and FABs, New Zealand, volume by company (liters, million), 2008-09
Table 13: Beer, cider and FABs, New Zealand, distribution channels by volume (%), 2008-09
Table 14: Beer, cider and FABs, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 15: Beer, cider and FABs, New Zealand, expenditure per capita (NZ$), 2004-09
Table 16: Beer, cider and FABs, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 17: Beer, cider and FABs, New Zealand, expenditure per capita ($), 2004-09
Table 18: Beer, cider and FABs, New Zealand, forecast expenditure per capita ($), 2009-14
Table 19: Beer, cider and FABs, New Zealand, consumption per capita (liters), 2004-09
Table 20: Beer, cider and FABs, New Zealand, forecast consumption per capita (liters), 2009-14
Table 21: Kirin Holding Company, Limited key facts
Table 22: DB Breweries Limited key facts
Table 23: Beer, New Zealand, value by segment (NZ$m), 2004-09
Table 24: Beer, New Zealand, value forecast by segment (NZ$m), 2009-14
Table 25: Beer, New Zealand, value by segment ($m), 2004-09
Table 26: Beer, New Zealand, value forecast by segment ($m), 2009-14
Table 27: Beer, New Zealand, volume by segment (liters, million), 2004-09
Table 28: Beer, New Zealand, volume forecast by segment (liters, million), 2009-14
Table 29: Beer, New Zealand, brand share by volume (%), 2008-09
Table 30: Beer, New Zealand, volume by brand (liters, million), 2008-09
Table 31: Beer, New Zealand, company share by volume (%), 2008-09
Table 32: Beer, New Zealand, volume by company (liters, million), 2008-09
Table 33: Beer, New Zealand, distribution channels by volume (%), 2008-09
Table 34: Beer, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 35: Beer, New Zealand, expenditure per capita (NZ$), 2004-09
Table 36: Beer, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 37: Beer, New Zealand, expenditure per capita ($), 2004-09
Table 38: Beer, New Zealand, forecast expenditure per capita ($), 2009-14
Table 39: Beer, New Zealand, consumption per capita (liters), 2004-09
Table 40: Beer, New Zealand, forecast consumption per capita (liters), 2009-14
Table 41: Cider, New Zealand, value (NZ$m), 2004-09
Table 42: Cider, New Zealand, value forecast (NZ$m), 2009-14
Table 43: Cider, New Zealand, value ($m), 2004-09
Table 44: Cider, New Zealand, value forecast ($m), 2009-14
Table 45: Cider, New Zealand, volume (liters, million), 2004-09
Table 46: Cider, New Zealand, volume forecast (liters, million), 2009-14
Table 47: Cider, New Zealand, brand share by volume (%), 2008-09
Table 48: Cider, New Zealand, volume by brand (liters, million), 2008-09
Table 49: Cider, New Zealand, company share by volume (%), 2008-09
Table 50: Cider, New Zealand, volume by company (liters, million), 2008-09
Table 51: Cider, New Zealand, distribution channels by volume (%), 2008-09
Table 52: Cider, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 53: Cider, New Zealand, expenditure per capita (NZ$), 2004-09
Table 54: Cider, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 55: Cider, New Zealand, expenditure per capita ($), 2004-09
Table 56: Cider, New Zealand, forecast expenditure per capita ($), 2009-14
Table 57: Cider, New Zealand, consumption per capita (liters), 2004-09
Table 58: Cider, New Zealand, forecast consumption per capita (liters), 2009-14
Table 59: FABs, New Zealand, value by segment (NZ$m), 2004-09
Table 60: FABs, New Zealand, value forecast by segment (NZ$m), 2009-14
Table 61: FABs, New Zealand, value by segment ($m), 2004-09
Table 62: FABs, New Zealand, value forecast by segment ($m), 2009-14
Table 63: FABs, New Zealand, volume by segment (liters, million), 2004-09
Table 64: FABs, New Zealand, volume forecast by segment (liters, million), 2009-14
Table 65: FABs, New Zealand, brand share by volume (%), 2008-09
Table 66: FABs, New Zealand, volume by brand (liters, million), 2008-09
Table 67: FABs, New Zealand, company share by volume (%), 2008-09
Table 68: FABs, New Zealand, volume by company (liters, million), 2008-09
Table 69: FABs, New Zealand, distribution channels by volume (%), 2008-09
Table 70: FABs, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 71: FABs, New Zealand, expenditure per capita (NZ$), 2004-09
Table 72: FABs, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 73: FABs, New Zealand, expenditure per capita ($), 2004-09
Table 74: FABs, New Zealand, forecast expenditure per capita ($), 2009-14
Table 75: FABs, New Zealand, consumption per capita (liters), 2004-09
Table 76: FABs, New Zealand, forecast consumption per capita (liters), 2009-14
Table 77: Global beer, cider and FABs market value, 2009
Table 78: Global beer, cider and FABs market split (value terms ($m), 2009), top five countries
Table 79: Global beer, cider and FABs market volume, 2009
Table 80: Global beer, cider and FABs market split (volume terms, 2009), top five countries
Table 81: Leading players, top five countries
Table 82: New Zealand beer, cider and FABs new product launches reports, by company, 2009
Table 83: New Zealand beer, cider and FABs new product launches SKUs, by company, 2009
Table 84: New Zealand beer, cider and FABs new product launches (reports), by flavor and fragrances, 2009
Table 85: New Zealand beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 86: New Zealand beer, cider and FABs new product launches (reports), by package tags or claims, 2009
Table 87: New Zealand beer, cider and FABs new product launches - recent launches (2009)
Table 88: New Zealand population, by age group, 2004-09 (millions)
Table 89: New Zealand population forecast, by age group, 2009-14 (millions)
Table 90: New Zealand population, by gender, 2004-09 (millions)
Table 91: New Zealand population forecast, by gender, 2009-14 (millions)
Table 92: New Zealand nominal GDP, 2004-09 (NZ$bn, nominal prices)
Table 93: New Zealand nominal GDP forecast, 2009-14 (NZ$bn, nominal prices)
Table 94: New Zealand real GDP, 2004-09 (NZ$bn, 2000 prices)
Table 95: New Zealand real GDP forecast, 2009-14 (NZ$bn, 2000 prices)
Table 96: New Zealand real GDP, 2004-09 ($bn, 2000 prices)
Table 97: New Zealand real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 98: New Zealand consumer price index, 2004-09 (2000=100)
Table 99: New Zealand consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Ready-to-drink, Beer (in Beer & Cider), Cider (in Beer & Cider)

By market: New Zealand (in Oceania)