Beer, Cider and FABs in Italy to 2014

This databook provides key data and information on the beer, cider and FABs market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on three categories: beer, FABs and cider
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

The market for beer, cider and FABs in Italy increased at a compound annual growth rate of 0.8% between 2004 and 2009.

The beer category led the beer, cider and FABs market in Italy, accounting for a share of 96.8%.

Leading players in Italian beer, cider and FABs market include Heineken N.V., SABMiller and Anheuser-Busch InBev.

• Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Italy
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: beer, cider and FABs
Summary category level: beer
Summary category level: cider
Summary category level: FABs

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Heineken N.V.
SABMiller

Chapter 5 Category Analysis: Beer
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Cider
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: FABs
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Country Comparison
Value
Volume
Market share

Chapter 9 New Product Development
Product launches over time
Recent product launches

Chapter 10 Macroeconomic Profile
Macroeconomic Indicators

Chapter 11 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 12 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Italy, value by category (€m), 2004-14
Figure 2: Beer, cider and FABs, Italy, volume by category (liters, million), 2004-14
Figure 3: Beer, cider and FABs, Italy, company share by volume (%), 2008-09
Figure 4: Beer, cider and FABs, Italy, distribution channels by volume (%), 2008-09
Figure 5: Beer, Italy, value by segment (€m), 2004-14
Figure 6: Beer, Italy, category growth comparison, by value, 2004-14
Figure 7: Beer, Italy, volume by segment (liters, million), 2004-14
Figure 8: Beer, Italy, category growth comparison, by volume, 2004-14
Figure 9: Beer, Italy, company share by volume (%), 2008-09
Figure 10: Beer, Italy, distribution channels by volume (%), 2008-09
Figure 11: Cider, Italy, value (€m), 2004-14
Figure 12: Cider, Italy, volume (liters, million), 2004-14
Figure 13: Cider, Italy, distribution channels by volume (%), 2008-09
Figure 14: FABs, Italy, value by segment (€m), 2004-14
Figure 15: FABs, Italy, category growth comparison, by value, 2004-14
Figure 16: FABs, Italy, volume by segment (liters, million), 2004-14
Figure 17: FABs, Italy, category growth comparison, by volume, 2004-14
Figure 18: FABs, Italy, company share by volume (%), 2008-09
Figure 19: FABs, Italy, distribution channels by volume (%), 2008-09
Figure 20: Global beer, cider and FABs market split (value terms, 2009), top five countries
Figure 21: Global beer, cider and FABs market value, 2004–09, top five countries
Figure 22: Global beer, cider and FABs market split (volume terms, 2009), top five countries
Figure 23: Global beer, cider and FABs market volume, 2004–09, top five countries
Figure 24: Annual data review process

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions
Table 2: Beer, cider and FABs distribution channels
Table 3: Beer, cider and FABs, Italy, value by category (€m), 2004-09
Table 4: Beer, cider and FABs, Italy, value forecast by category (€m), 2009-14
Table 5: Beer, cider and FABs, Italy, value by category ($m), 2004-09
Table 6: Beer, cider and FABs, Italy, value forecast by category ($m), 2009-14
Table 7: Beer, cider and FABs, Italy, volume by category (liters, million), 2004-09
Table 8: Beer, cider and FABs, Italy, volume forecast by category (liters, million), 2009-14
Table 9: Beer, cider and FABs, Italy, brand share by volume (%), 2008-09
Table 10: Beer, cider and FABs, Italy, volume by brand (liters, million), 2008-09
Table 11: Beer, cider and FABs, Italy, company share by volume (%), 2008-09
Table 12: Beer, cider and FABs, Italy, volume by company (liters, million), 2008-09
Table 13: Beer, cider and FABs, Italy, distribution channels by volume (%), 2008-09
Table 14: Beer, cider and FABs, Italy, volume by distribution channel (liters, million), 2008-09
Table 15: Beer, cider and FABs, Italy, expenditure per capita (€), 2004-09
Table 16: Beer, cider and FABs, Italy, forecast expenditure per capita (€), 2009-14
Table 17: Beer, cider and FABs, Italy, expenditure per capita ($), 2004-09
Table 18: Beer, cider and FABs, Italy, forecast expenditure per capita ($), 2009-14
Table 19: Beer, cider and FABs, Italy, consumption per capita (liters), 2004-09
Table 20: Beer, cider and FABs, Italy, forecast consumption per capita (liters), 2009-14
Table 21: Heineken N.V. key facts
Table 22: SABMiller key facts
Table 23: Beer, Italy, value by segment (€m), 2004-09
Table 24: Beer, Italy, value forecast by segment (€m), 2009-14
Table 25: Beer, Italy, value by segment ($m), 2004-09
Table 26: Beer, Italy, value forecast by segment ($m), 2009-14
Table 27: Beer, Italy, volume by segment (liters, million), 2004-09
Table 28: Beer, Italy, volume forecast by segment (liters, million), 2009-14
Table 29: Beer, Italy, brand share by volume (%), 2008-09
Table 30: Beer, Italy, volume by brand (liters, million), 2008-09
Table 31: Beer, Italy, company share by volume (%), 2008-09
Table 32: Beer, Italy, volume by company (liters, million), 2008-09
Table 33: Beer, Italy, distribution channels by volume (%), 2008-09
Table 34: Beer, Italy, volume by distribution channel (liters, million), 2008-09
Table 35: Beer, Italy, expenditure per capita (€), 2004-09
Table 36: Beer, Italy, forecast expenditure per capita (€), 2009-14
Table 37: Beer, Italy, expenditure per capita ($), 2004-09
Table 38: Beer, Italy, forecast expenditure per capita ($), 2009-14
Table 39: Beer, Italy, consumption per capita (liters), 2004-09
Table 40: Beer, Italy, forecast consumption per capita (liters), 2009-14
Table 41: Cider, Italy, value (€m), 2004-09
Table 42: Cider, Italy, value forecast (€m), 2009-14
Table 43: Cider, Italy, value ($m), 2004-09
Table 44: Cider, Italy, value forecast ($m), 2009-14
Table 45: Cider, Italy, volume (liters, million), 2004-09
Table 46: Cider, Italy, volume forecast (liters, million), 2009-14
Table 47: Cider, Italy, brand share by volume (%), 2008-09
Table 48: Cider, Italy, volume by brand (liters, million), 2008-09
Table 49: Cider, Italy, company share by volume (%), 2008-09
Table 50: Cider, Italy, volume by company (liters, million), 2008-09
Table 51: Cider, Italy, distribution channels by volume (%), 2008-09
Table 52: Cider, Italy, volume by distribution channel (liters, million), 2008-09
Table 53: Cider, Italy, expenditure per capita (€), 2004-09
Table 54: Cider, Italy, forecast expenditure per capita (€), 2009-14
Table 55: Cider, Italy, expenditure per capita ($), 2004-09
Table 56: Cider, Italy, forecast expenditure per capita ($), 2009-14
Table 57: Cider, Italy, consumption per capita (liters), 2004-09
Table 58: Cider, Italy, forecast consumption per capita (liters), 2009-14
Table 59: FABs, Italy, value by segment (€m), 2004-09
Table 60: FABs, Italy, value forecast by segment (€m), 2009-14
Table 61: FABs, Italy, value by segment ($m), 2004-09
Table 62: FABs, Italy, value forecast by segment ($m), 2009-14
Table 63: FABs, Italy, volume by segment (liters, million), 2004-09
Table 64: FABs, Italy, volume forecast by segment (liters, million), 2009-14
Table 65: FABs, Italy, brand share by volume (%), 2008-09
Table 66: FABs, Italy, volume by brand (liters, million), 2008-09
Table 67: FABs, Italy, company share by volume (%), 2008-09
Table 68: FABs, Italy, volume by company (liters, million), 2008-09
Table 69: FABs, Italy, distribution channels by volume (%), 2008-09
Table 70: FABs, Italy, volume by distribution channel (liters, million), 2008-09
Table 71: FABs, Italy, expenditure per capita (€), 2004-09
Table 72: FABs, Italy, forecast expenditure per capita (€), 2009-14
Table 73: FABs, Italy, expenditure per capita ($), 2004-09
Table 74: FABs, Italy, forecast expenditure per capita ($), 2009-14
Table 75: FABs, Italy, consumption per capita (liters), 2004-09
Table 76: FABs, Italy, forecast consumption per capita (liters), 2009-14
Table 77: Global beer, cider and FABs market value, 2009
Table 78: Global beer, cider and FABs market split (value terms ($m), 2009), top five countries
Table 79: Global beer, cider and FABs market volume, 2009
Table 80: Global beer, cider and FABs market split (volume terms, 2009), top five countries
Table 81: Leading players, top five countries
Table 82: Italy beer, cider and FABs new product launches reports, by company (top five companies), 2009
Table 83: Italy beer, cider and FABs new product launches SKUs, by company (top five companies), 2009
Table 84: Italy beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 85: Italy beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 86: Italy beer, cider and FABs new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 87: Italy beer, cider and FABs new product launches - recent five launches (2009)
Table 88: Italy population, by age group, 2004-09 (millions)
Table 89: Italy population forecast, by age group, 2009-14 (millions)
Table 90: Italy population, by gender, 2004-09 (millions)
Table 91: Italy population forecast, by gender, 2009-14 (millions)
Table 92: Italy nominal GDP, 2004-09 (€bn, nominal prices)
Table 93: Italy nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 94: Italy real GDP, 2004-09 (€bn, 2000 prices)
Table 95: Italy real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 96: Italy real GDP, 2004-09 ($bn, 2000 prices)
Table 97: Italy real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 98: Italy consumer price index, 2004-09 (2000=100)
Table 99: Italy consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Ready-to-drink, Beer (in Beer & Cider), Cider (in Beer & Cider)

By market: Italy (in Europe)