Beckers Bester GmbH in Soft Drinks (Germany)
Beckers Bester GmbH will continue to launch more products in single-serve packaging, both in PET bottles as well as cartons. The company had offered only reusable glass bottles for too long, despite declining demand for them. However, since the company also started to offer single-serve packaging in 2010, volume sales have recovered somewhat. The company will also try to expand its retail distribution network into Southern Germany over the next few years.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Beckers Bester GmbH: Key Facts
Summary 2 Beckers Bester GmbH: Operational Indicators
Summary 3 Beckers Bester GmbH: Competitive Position 2012
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