Baby Food and Drink - Europe - July 2010

About this report

Value sales of baby foods and drinks have continued to report positive growth in Europe, supported by added-value products. The market performed well, despite the recession, with parents ready to pay more for premium products, in order to ensure their baby’s health and wellbeing.

Volume sales have been hindered by a variety of factors including: the rising number of women who breastfeed, a declining birth-rate, and a more recent trend that sees parents opting for home-cooked meals.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information, allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

Table of contents

Issues in the Market
Key themes
Definition
Consumer research
Abbreviations
Market in Brief
Value sales rise with added-value products
Baby milks still strong
New Product Development
Sales dominated by a few international players
Consumer profile and penetration
European Market Size and Forecast
Key points
Market trend European ‘Big 5’
Figure 1: Retail value sales of baby food, by country, 2004-13
Figure 2: Year-on-year growth in retail value sales of baby food, by country, 2004-13
Baby food – Other European countries
Figure 3: Retail value sales of baby food, by country, 2004-13
Figure 4: Year-on-year growth in retail value sales of baby food, by country, 2004-13
Panorama on volume consumption
Figure 5: Retail volume sales of baby food, by country, 2004-13
Figure 6: Year-on-year growth in retail volume sales of baby food, by country, 2004-13
Market Segmentation
Key points
France
Figure 7: Market segmentation, by value, France, 2008
Germany
Figure 8: Market segmentation, by value and volume, Germany, 2008
Italy
Figure 9: Market segmentation, by value, Italy, 2008
Spain
Figure 10: Market segmentation, by value and volume, Spain, 2008
UK
Figure 11: Market segmentation, by value, UK, 2008
Other European countries
Figure 12: Market segmentation, by value, Belgium, 2008
Figure 13: Market segmentation, by value, Netherlands, 2008
Figure 14: Market segmentation, by value, Poland, 2008
Figure 15: Market segmentation, by value, Russia, 2008
Companies and Product Innovation
Key points
Regional analysis – Europe dominates NPD
Figure 16: Percentage of new product launches, by region, 2009
Figure 17: Percentage of new product launches, by region and sub-category, 2009
European analysis – Germany leads in NPD
Figure 18: Percentage of new product launches, by European country, 2009
Figure 19: Percentage of new product launches, by top ten European countries, 2006-09
Latest NPD trends
Figure 20: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
Reducing chemicals
Catering for allergies and intolerances
Organic on the rise
Taking out sugar and salt and …
Convenience food for the time-pressed
Figure 21: Percentage of new product launches, by top five flavours by the ‘Big 5’ European countries, 2009
France
Danone and Nestlé dominate sales
NPD activity declined in 2008 and 2009
Figure 22: Percentage of new product launches, by sub-category, France, 2006-09
Quality and naturalness shaped NPD in France
Figure 23: Top five claims in new product development, France, 2006-09
Figure 24: Top five flavours on new product development, France, 2006-09
Most innovative products in France
Germany
Hipp main supplier in the German market
Innovation remains high
Figure 25: Percentage of new product launches, by sub-category, Germany, 2006-09
Naturalness shaped NPD
Figure 26: Top five claims on new product development, Germany, 2006-09
Figure 27: Top five flavours on new product development, Germany, 2006-09
Most innovative products in Germany
Italy
Highly concentrated market
NPD slowed down in 2009
Figure 28: Percentage of new product launches, by sub-category, Italy, 2006-09
Allergen is a key feature
Figure 29: Top five claims on new product development, Italy, 2006-09
Figure 30: Top five flavours on new product development, Italy, 2006-09
Most innovative products
Spain
Nestlé leads in Spain
NPD badly suffered in 2009
Figure 31: Percentage of new product launches, by sub-category, Spain, 2006-09
No additives/preservatives leading claim in 2009
Figure 32: Top five claims on new product development, Spain, 2006-09
Figure 33: Top five flavours on new product development, Spain, 2006-09
Most innovative products in Spain
UK
Highly concentrated arena
Lively NPD activity
Figure 34: Percentage of new product launches, by sub-category, UK, 2006-09
Opting for natural choices
Figure 35: Top five claims on new product development, UK, 2006-09
Figure 36: Top five flavours on new product development, UK, 2006-09
Most innovative products
The Consumer
Key points
Figure 37: Penetration and frequency of using baby food, by country, 2009
Figure 38: Types of baby or junior foods, cereals, rusks, yogurt and fromage frais, by country, 2009
Figure 39: Trends in penetration of using baby milk, by country, 2005-09
Figure 40: Trends in penetration of using baby or junior foods, cereals, rusks, yogurt and fromage frais, Germany, 2005-09
Figure 41: Attitudes towards food and shopping, by country, 2009
Appendix – Market Size and Forecast Data
Figure 42: Retail value sales of baby food, by country, 2004-13
Figure 43: Year-on-year growth in retail value sales of baby food, by country, 2004-13
Figure 44: Retail value sales of baby food, by country, 2004-13
Figure 45: Year-on-year growth in retail value sales of baby food, by country, 2004-13
Figure 46: Retail volume sales of baby food, by country, 2004-13
Figure 47: Year-on-year growth in retail volume sales of baby food, by country, 2004-13

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By sector: General drinks

By market: Europe