Baby Drinks Market in Turkey to 2014

Published: January 2011

Publisher: Datamonitor

Product ref: 111420

Pages: 85

Format: PDF

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Report description

Introduction

This databook provides key data and information on the baby drinks market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on two categories : infant formula and baby juice
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
  • Category level company and brand share as well as distribution share information for 2008 and 2009
  • Review of the top two companies within the baby drinks market, including company overview, key facts and business description
Highlights
  • The market for baby drinks in Turkey increased at a compound annual growth rate of 7.8% between 2004 and 2009.
  • The infant formula category led the baby drinks market in Turkey, accounting for a share of 97.3%.
  • The leading player in the Turkish baby drinks market is Groupe Danone.
Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the baby drinks market in Turkey
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: baby drinks
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: baby juice
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: infant formula
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

TABLE OF CONTENTS

LIST OF FIGURES

LIST OF TABLES

Chapter 3 Market Overview
Value analysis (Turkish Lira), 2004-09
Value analysis (Turkish Lira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Groupe Danone
Hero Group

Chapter 5 Category Analysis: Baby Juice
Value analysis (Turkish Lira), 2004-09
Value analysis (Turkish Lira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Infant Formula
Value analysis (Turkish Lira), 2004-09
Value analysis (Turkish Lira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Country Comparison
Value
Volume
Market share

Chapter 8 Macroeconomic Profile
Macroeconomic Indicators

Chapter 9 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 10 Appendix
Future readings
How to contact experts in your industry
Disclaimer
List of Tables
Table 1: Baby drinks category definitions
Table 2: Baby drinks distribution channels
Table 3: Turkey, baby drinks, value by category (TRYm), 2004-09
Table 4: Turkey, baby drinks, value forecast by category (TRYm), 2009-14
Table 5: Turkey, baby drinks, value by category ($m), 2004-09
Table 6: Turkey, baby drinks, value forecast by category ($m), 2009-14
Table 7: Turkey, baby drinks, volume by category (kg/liters, million), 2004-09
Table 8: Turkey, baby drinks, volume forecast by category (kg/liters, million), 2009-14
Table 9: Turkey, baby drinks, brand share by value (%), 2008-09
Table 10: Turkey, baby drinks, value by brand (TRYm), 2008-09
Table 11: Turkey, baby drinks, company share by value (%), 2008-09
Table 12: Turkey, baby drinks, value by company (TRYm), 2008-09
Table 13: Turkey, baby drinks, distribution channels by value (%), 2008-09
Table 14: Turkey, baby drinks, value by distribution channel (TRYm), 2008-09
Table 15: Turkey, baby drinks, expenditure per capita (TRY), 2004-09
Table 16: Turkey, baby drinks, forecast expenditure per capita (TRY), 2009-14
Table 17: Turkey, baby drinks, expenditure per capita ($), 2004-09
Table 18: Turkey, baby drinks, forecast expenditure per capita ($), 2009-14
Table 19: Turkey, baby drinks, consumption per capita (kg/liters), 2004-09
Table 20: Turkey, baby drinks, forecast consumption per capita (kg/liters), 2009-14
Table 21: Groupe Danone key facts
Table 22: Hero Group key facts
Table 23: Turkey, baby juice, value by segment (TRYm), 2004-09
Table 24: Turkey, baby juice, value forecast by segment (TRYm), 2009-14
Table 25: Turkey, baby juice, value by segment ($m), 2004-09
Table 26: Turkey, baby juice, value forecast by segment ($m), 2009-14
Table 27: Turkey, baby juice, volume by segment (liters, million), 2004-09
Table 28: Turkey, baby juice, volume forecast by segment (liters, million), 2009-14
Table 29: Turkey, baby juice, brand share by value (%), 2008-09
Table 30: Turkey, baby juice, value by brand (TRYm), 2008-09
Table 31: Turkey, baby juice, company share by value (%), 2008-09
Table 32: Turkey, baby juice, value by company (TRYm), 2008-09
Table 33: Turkey, baby juice, distribution channels by value (%), 2008-09
Table 34: Turkey, baby juice, value by distribution channel (TRYm), 2008-09
Table 35: Turkey, baby juice, expenditure per capita (TRY), 2004-09
Table 36: Turkey, baby juice, forecast expenditure per capita (TRY), 2009-14
Table 37: Turkey, baby juice, expenditure per capita ($), 2004-09
Table 38: Turkey, baby juice, forecast expenditure per capita ($), 2009-14
Table 39: Turkey, baby juice, consumption per capita (liters), 2004-09
Table 40: Turkey, baby juice, forecast consumption per capita (liters), 2009-14
Table 41: Turkey, infant formula, value by segment (TRYm), 2004-09
Table 42: Turkey, infant formula, value forecast by segment (TRYm), 2009-14
Table 43: Turkey, infant formula, value by segment ($m), 2004-09
Table 44: Turkey, infant formula, value forecast by segment ($m), 2009-14
Table 45: Turkey, infant formula, volume by segment (kg, million), 2004-09
Table 46: Turkey, infant formula, volume forecast by segment (kg, million), 2009-14
Table 47: Turkey, infant formula, brand share by value (%), 2008-09
Table 48: Turkey, infant formula, value by brand (TRYm), 2008-09
Table 49: Turkey, infant formula, company share by value (%), 2008-09
Table 50: Turkey, infant formula, value by company (TRYm), 2008-09
Table 51: Turkey, infant formula, distribution channels by value (%), 2008-09
Table 52: Turkey, infant formula, value by distribution channel (TRYm), 2008-09
Table 53: Turkey, infant formula, expenditure per capita (TRY), 2004-09
Table 54: Turkey, infant formula, forecast expenditure per capita (TRY), 2009-14
Table 55: Turkey, infant formula, expenditure per capita ($), 2004-09
Table 56: Turkey, infant formula, forecast expenditure per capita ($), 2009-14
Table 57: Turkey, infant formula, consumption per capita (kg), 2004-09
Table 58: Turkey, infant formula, forecast consumption per capita (kg), 2009-14
Table 59: Global baby drinks market value, 2009
Table 60: Global baby drinks market split (value terms ($m), 2009), top five countries
Table 61: Global baby drinks market volume, 2009
Table 62: Global baby drinks market split (volume terms, 2009), top five countries
Table 63: Leading players, top five countries
Table 64: Turkey population, by age group, 2004-09 (millions)
Table 65: Turkey population forecast, by age group, 2009-14 (millions)
Table 66: Turkey population, by gender, 2004-09 (millions)
Table 67: Turkey population forecast, by gender, 2009-14 (millions)
Table 68: Turkey nominal GDP, 2004-09 (TRYbn, nominal prices)
Table 69: Turkey nominal GDP forecast, 2009-14 (TRYbn, nominal prices)
Table 70: Turkey real GDP, 2004-09 (TRYbn, 2000 prices)
Table 71: Turkey real GDP forecast, 2009-14 (TRYbn, 2000 prices)
Table 72: Turkey real GDP, 2004-09 ($bn, 2000 prices)
Table 73: Turkey real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 74: Turkey consumer price index, 2004-09 (2000=100)
Table 75: Turkey consumer price index, 2009-14 (2000=100)
List of Figures
Figure 1: Turkey, baby drinks, value by category (TRYm), 2004-14
Figure 2: Turkey, baby drinks, category growth comparison, by value, 2004-14
Figure 3: Turkey, baby drinks, volume by category (kg/liters, million), 2004-14
Figure 4: Turkey, baby drinks, category growth comparison, by volume, 2004-14
Figure 5: Turkey, baby drinks, company share by value (%), 2008-09
Figure 6: Turkey, baby drinks, distribution channels by value (%), 2008-09
Figure 7: Turkey, baby juice, value by segment (TRYm), 2004-14
Figure 8: Turkey, baby juice, category growth comparison, by value, 2004-14
Figure 9: Turkey, baby juice, volume by segment (liters, million), 2004-14
Figure 10: Turkey, baby juice, category growth comparison, by volume, 2004-14
Figure 11: Turkey, baby juice, company share by value (%), 2008-09
Figure 12: Turkey, baby juice, distribution channels by value (%), 2008-09
Figure 13: Turkey, infant formula, value by segment (TRYm), 2004-14
Figure 14: Turkey, infant formula, category growth comparison, by value, 2004-14
Figure 15: Turkey, infant formula, volume by segment (kg, million), 2004-14
Figure 16: Turkey, infant formula, category growth comparison, by volume, 2004-14
Figure 17: Turkey, infant formula, company share by value (%), 2008-09
Figure 18: Turkey, infant formula, distribution channels by value (%), 2008-09
Figure 19: Global baby drinks market split (value terms, 2009), top five countries
Figure 20: Global baby drinks market value, 2004-09, top five countries
Figure 21: Global baby drinks market split (volume terms, 2009), top five countries
Figure 22: Global baby drinks market volume, 2004-09, top five countries
Figure 23: Annual data review process

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Related research categories

By sector: Children's (in Soft drinks), General drinks

By market: Turkey (in Asia)