Australia Market Overview: a Market at a Crossroads?

Published: August 2011

Publisher: Wine Intelligence

Product ref: 151752

Pages: 14

Format: PDF

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Price: $ 1600.00

Report description

In order to get a better understanding of the current themes and trends within the Australian wine market this paper will look at: The Australian wine market in context: with Australia being a “High Growth Established” wine market, and slowly evolving into a mature market, we will examine the main drivers for growth Who is the Australian wine drinker and which wines do they drink? An in-depth look at the retailing and discounting situation and the challenges facing brand owners and wine producers.

Table of contents

  • Introduction and executive summary
  • The Australian Wine Market in Context
  • Who is the Australian Wine Drinker?
  • At a crossroads: Engaging the consumer or focus on the deal?
  • BIBLIOGRAPHY

Price: $ 1600.00

Related research categories

By market: Australia (in Oceania)