Australia Market Overview: a Market at a Crossroads?
In order to get a better understanding of the current themes and trends within the Australian wine market this paper will look at: The Australian wine market in context: with Australia being a “High Growth Established” wine market, and slowly evolving into a mature market, we will examine the main drivers for growth Who is the Australian wine drinker and which wines do they drink? An in-depth look at the retailing and discounting situation and the challenges facing brand owners and wine producers.
Table of contents
- Introduction and executive summary
- The Australian Wine Market in Context
- Who is the Australian Wine Drinker?
- At a crossroads: Engaging the consumer or focus on the deal?
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