Australia Coolers Report 2013

Australia Coolers Report 2013

Published: August 2013
Publisher: Zenith International
Product ref: 181927
Pages: 39
Format: PDF
Delivery: By product vendor

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The Australian water cooler market stood at 340,000 units installed at the end of 2012. The market is still dominated by bottled water coolers, with over 65% share, but their number has fallen in the last few years as many customers switched to point of use as a cost saving alternative.

The bottled water cooler market is dominated by Coca-Cola Amatil, followed by couple of middle-sized companies. Many traditionally bottled cooler players have included point of use units into their portfolios in order to meet their client’s requirements. Overall the point of use market in the country remains very fragmented.

The point of use segment will continue to make further inroads and to increase its market share at the expense of a declining bottled water cooler installed base. Zenith predicts that the point of use market will grow at a steady average rate of 2.6% for the time period 2013-17.

What this report covers

Market overview: comprehensive analysis of trends and developments covering units, volume and value, conversion of bottled coolers versus new POU business, water types, packaging, throughput, service and maintenance, machine types, outlets, companies, brands, regulatory environment, pricing structure and revenue analysis addressing unit rental income and bulk water sales, contract lengths and cancellation rates as well as forecasts to 2017.

9 company profiles: full analysis of Australia’s leading operators. Profiles cover company structure, sales volume, unit placements, marketing analysis and commentary.

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Related research categories

By sector: Water

By market: Australia (in Oceania)


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