Auchan France in Retailing (France)
The key directions for Auchan development in France are introduction of more Drive stores and the development of Auchan’s convenience stores – A2pas. This is due to a predicted decline of hypermarkets which consumers perceive to be too big to go round quickly, as well as the high cost of a trolley-full of products. At the same time, Auchan is expected to develop its private label range to face competition from the national brands and to differentiate itself from other grocery retailers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Auchan France: Key Facts
Summary 2 Auchan France: Operational Indicators
Summary 3 Auchan France: Share of Sales Generated by Internet Retailing
Summary 4 Auchan France: Private Label Portfolio
Summary 5 Auchan France: Competitive Position 2012
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