Attractive Outlook for Beauty Drinks Market

The global market for beauty drinks is niche but growing, with demand being driven by an ageing time-poor population and a greater appreciation of the role that nutrition plays in beauty. A new study by leading food and drink consultancy Zenith International estimates that global sales of ready-to-drink beauty drinks reached 144 million litres in 2010, a 2.9% increase on 2009 and 29% up on 2006, taking overall global market value to €1.1 billion.

The Asia Pacific region leads the way, both in terms of consumption and innovation, with Japan the largest national market worldwide.

Nutricosmetic or cosmeceutical beverages are available in a wide range of formats, from dairy to juices and waters, with product claims that are equally diverse.

“Beauty drinks were originally aimed at more mature women looking for anti-ageing products. Today, with broadening social pressure to look good, anti-ageing regimes are starting at an earlier age,” commented Zenith Senior Market Analyst Charmaine Holmes. “This has led to the introduction of brands targeting younger women, including some specifically for acne reduction in teenagers and for early skin care and protection among young adults. For more mature skins, we’ve come across anti-wrinkle, skin firming and plumping products.”

Manufacturers have tended to use either skin ‘building blocks’ like collagen, hyaluronic acid and ceramide as primary ingredients, or antioxidant compounds such as carotenoids. Recent innovations, however, have brought a host of new ingredients, such as porcine placenta and superoxide dismutase.

After a period of strong growth up to 2007, the past few years have seen beauty drink market growth impacted by the global economic downturn, as companies reduced research and development spending and consumers felt constraints on their disposable income.

Nonetheless, Zenith forecasts that, as the global economy recovers, interest in beauty drinks will be reignited and the market is expected to reach 185 million litres by 2014.

Table of contents

1: Introduction

2: Market overview

3: Market analysis

4: Regional overviews

5: Regulatory framework

6: Conclusions

7: Brand profiles

8: Appendix

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Related research categories

By sector: General drinks