Atlanta SA in Hot Drinks (Greece)
Over the forecast period Atlanta is aiming to focus on the lucrative green tea category and increase its share within tea in general. Point-of-sale promotions, in-store stands and discounts will be the company’s key activities to boost sales.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Atlanta SA: Key Facts
Summary 2 Atlanta SA: Operational Indicators
Summary 3 Atlanta SA: Competitive Position 2012
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