Asda Food & Grocery | Customer Insight

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty.

• Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration.
• Understand which strategies are most effective at driving customer loyalty in food & grocery and justify your own business investments.
• Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities.

A comprehensive analysis of a retailer's customer profile.

• How has the profile of the consumers shopping at the food & grocery retailer changed over the past year and what has caused this?
• What drives consumers to shop for food & grocery at the retailer? What makes them disloyal?
• How many other stores do your shoppers use for food & grocery and what stores are these? Will these be a threat going forward?

Table of contents

AT A GLANCE SUMMARY
•Asda – food & grocery

SHARE OF SHOPPERS
•Asda share of shopper by demographics
•Asda share of shopper by TV region
•Asda penetration of shopper by household characteristics
•Asda share of shoppers by other characteristics and ACORN classification

CONVERSION AND NON-CONVERSION
•Asda conversion of visitors to main user by demographics and region
•Asda conversion of visitors to main user by household characteristics
•Non-converting customers

PROFILE OF SHOPPERS
•Asda profile of shoppers by television region
•Asda profile of shoppers by household characteristics
•Asda profile of shoppers by other characteristics and ACORN classification

LOYALTY
•Asda loyalty of main users by demographics and region
•Asda loyalty of main users by household characteristics
•Asda basic drivers of loyalty and disloyalty
•Asda detailed drivers of loyalty

COMPETITION
•Cross sector competitor dynamics

APPENDIX
•Methodology
?The selection of parliamentary constituencies
?The selection of enumeration districts
?The selection of respondents
?Post survey weighting
•Further reading
•Ask the analyst
•Verdict consulting
•Disclaimer

TABLES
•Table: Key performance indicators for Asda in food & grocery
•Table: Asda changes in visitor share (%) 2008–12
•Table: Asda changes in main user share (%) 2008–12
•Table: Visitor and main user penetration of ACORN classification (%)
•Table: Asda changes in conversion rate (%) 2008–12
•Table: Asda changes in non-conversion rate (%) 2008–12
•Table: Main stores non-converters use instead of Asda
•Table: Asda visitor and main user profiles by ACORN classification (%)
•Table: Asda changes in loyalty (%) 2008–12
•Table: Asda changes in disloyalty (%) 2008–12
•Table: Asda drivers of loyalty 2008–12
•Table: Asda drivers of disloyalty 2008–12
•Table: Asda detailed drivers of loyalty
•Table: Cross sector matrix shopping
•Table: Other retailers used
•Table: Sample sizes by sector

FIGURES
•Figure: Visitor share 2008–12
•Figure: Main user share 2008–12
•Figure: Visitor share by demographic group
•Figure: Main user share by demographic group
•Figure: Asda visitor share by television region
•Figure: Asda main user share by television region
•Figure: Asda visitor and main user share by household tenure
•Figure: Asda visitor and main user share by number of people in household
•Figure: Asda visitor and main user share by children in household
•Figure: Asda visitor and main user share by number of cars in household
•Figure: Asda visitor and main user share by working status
•Figure: Asda visitor and main user share by marital status
•Figure: Conversion rates 2008–12
•Figure: Conversion rates by demographic group
•Figure: Asda conversion rates by region
•Figure: Asda conversion rates by household tenure
•Figure: Asda conversion rates by number of people in household
•Figure: Asda conversion rates by children in household
•Figure: Asda conversion rates by number of cars in household
•Figure: Asda non-conversion rates 2008–12
•Figure: Asda non-conversion rates by demographic group
•Figure: Demographic profile of non-converting Asda visitors
•Figure: Regional profile of non-converting Asda visitors
•Figure: Asda visitor profile by demographic group
•Figure: Asda main user profile by demographic group
•Figure: Asda visitor profile by region
•Figure: Asda main user profile by region
•Figure: Asda visitor and main user profile by household tenure
•Figure: Asda visitor and main user profile by number of people in household
•Figure: Asda visitor and main user profile by children in household
•Figure: Asda visitor and main user profile by number of cars in household
•Figure: Asda visitor and main user profile by working status
•Figure: Asda visitor and main user profile by marital status
•Figure: Loyalty 2008–12
•Figure: Asda disloyalty
•Figure: Loyalty by demographic group
•Figure: Asda loyalty by region
•Figure: Asda loyalty by household tenure
•Figure: Asda loyalty by number of people in household
•Figure: Asda loyalty by children in household
•Figure: Asda loyalty by number of cars in household
•Figure: Asda – other food & grocery stores used
•Figure: Preference stores
•Figure: Sectors shopped