Annual Marketing Budgets in the Packaging Industry - 2012–2013 : Survey Snapshot

Synopsis
• The opinions and forward looking statements of 217 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include marketing budgets by company type, region and company turnover.

Summary
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry executives. It analyzes how marketing expenditure and practices in the packaging industry are set to change in 2012–13. This report provides insight into category-level budgets and marketing behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope
• The opinions and forward looking statements of 217 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include marketing budgets by company type, region and company turnover.

Reasons To Buy
• This report provides information on historical marketing expenditure by supplier type and region.
• This report provides information on the changing spending behaviors by product and category.
• This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.

Table of contents

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Packaging Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Annual Marketing Budgets: Global Packaging Industry Suppliers
2.1 Annual marketing budgets by suppliers
2.2 Annual marketing budgets by region
2.3 Annual marketing budgets by company turnover
3 Appendix
3.1 Global Packaging Industry Full Survey Results
3.2 About Canadean
3.3 Disclaimer

List of Tables
Table 1: Total Global Packaging Industry Survey Respondents by Company Type, 2012
Table 2: Global Packaging Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Packaging Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Packaging Industry Buyer Respondents by Region (%), 2012
Table 5: Global Packaging suppliers Respondents by Job Role (%), 2012
Table 6: Global Packaging suppliers Respondents by Global Turnover (%), 2012
Table 7: Global Packaging suppliers Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets in the Global Packaging Industry: Suppliers (%), 2010–2012
Table 9: Annual Marketing Budgets in the Global Packaging Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Packaging Industry by Turnover (%), 2012
Table 11: Survey Results - Closed Questions

List of Figures
Figure 1: Annual Marketing Budgets in the Global Packaging Industry: Suppliers (%), 2010–2012
Figure 2: Annual Marketing Budgets in the Global Packaging Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Packaging Industry by Turnover (%), 2012

Related research categories

By sector: Packaging