Anheuser-Busch InBev Germany Holding GmbH in Alcoholic Drinks (Germany)
Anheuser-Busch InBev Germany’s strategic direction is mainly in line with the international parent company and the company does not have a lot of room for self-governance. Partial autonomy is granted, however, due to the fact that Germany is amongst the top 10 important beer markets for AB InBev, which is also why the company’s structures and hierarchies in Germany are more adapted to the local market and demands which it wants to further address to secure its growth.
Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Anheuser-Busch Inbev Germany Holding GMBH: Key Facts
Summary 2 Anheuser-Busch Inbev Germany Holding GMBH: Operational Indicators
Summary 3 Anheuser-Busch Inbev Germany Holding GMBH: Production Statistics 2012
Summary 4 Anheuser-Busch Inbev Germany Holding GMBH: Competitive Position 2012
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