Aldi Suisse AG in Retailing (Switzerland)
Aldi will focus on further strengthening its competitive pricing strategy, keeping prices low without compromising on the quality of its products. Aldi’s product strategy is to provide a limited assortment of products, with only a handful of varieties in each category. The company has also started a diversification strategy by offering travel services and mobile phone services.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contentsStrategic Direction
Summary 1 Aldi Suisse AG: Key Facts
Summary 2 Aldi Suisse AG: Operational Indicators
Summary 3 Aldi Suisse AG: Private Label Portfolio
Summary 4 Aldi Suisse AG: Competitive Position 2012
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