Alcoholic Drinks in the US

Alcoholic Drinks in the US

Published: May 2013
Publisher: Euromonitor International
Product ref: 193896
Pages: 139
Format: PDF
Delivery: Immediate download

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Price: $1900.00

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With sales having declined since 2009, beer finally returned to a positive trajectory in 2012 thanks to the premiumisation trend, with consumers embracing dark beer (especially craft versions) and premium lager, resulting in overall positive alcoholic drinks sales. However, further interest is also being shown in other categories as postmodern consumers are seeking differentiation and are becoming more adventurous with their drinks choices.

Euromonitor International's Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $1900.00

Don't worry. No payment is taken yet

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Related research categories

By sector: General alcohol, General drinks

By market: United States (in North America)


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