Alcoholic Drinks in the US

Published: May 2013

Publisher: Euromonitor Plc

Product ref: 193896

Pages: 139

Format: PDF

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Price: $ 1900.00

Report description

With sales having declined since 2009, beer finally returned to a positive trajectory in 2012 thanks to the premiumisation trend, with consumers embracing dark beer (especially craft versions) and premium lager, resulting in overall positive alcoholic drinks sales. However, further interest is also being shown in other categories as postmodern consumers are seeking differentiation and are becoming more adventurous with their drinks choices.

Euromonitor International's Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Beyond Beer
Premiumisation and Flavourisation Across All Alcoholic Drinks Categories
Anheuser-Busch Inbev Regains Momentum Through Diversification
Parapharmacies and Convenience Stores Emerge As Strong Channel Partners
Differentiation and Innovation To Further Drive Sales
Key Trends and Developments
Flavour Innovation Moves Beyond Vodka
Premiumisation A Key Theme Across Major Alcoholic Drinks Categories
New Demographic Groups Usher in New Directions
Merger and Acquisition Activity
Summary 1 Merger and Acquisition Activity 2011/2012
Summary 2 Speculated Merger and Acquisition Activity 2012/2013
New Product Launches Showcase Emerging Market Trends
Summary 3 Key New Product Developments 2011/2012
Specialist Retailers
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources
Anheuser-Busch Inbev NV in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 5 Anheuser-Busch InBev NV: Key Facts
Summary 6 Anheuser-Busch InBev NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Anheuser-Busch InBev NV: Competitive Position 2012
Boston Beer Co Inc, the in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 8 The Boston Beer Co Inc: Key Facts
Summary 9 The Boston Beer Co Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 The Boston Beer Co Inc: Competitive Position 2012
Costco Wholesale Corp in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 11 Costco Wholesale Corp: Key Facts
Summary 12 Costco Wholesale Corp: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 13 Costco Wholesale Corp: Private Label Portfolio
Competitive Positioning
Summary 14 Costco Wholesale Corp: Competitive Position 2012
Crown Imports Llc in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 15 Crown Imports LLC: Key Facts
Summary 16 Crown Imports LLC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Crown Imports LLC: Competitive Position 2012
Heineken USA Inc in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 18 Heineken USA Inc: Key Facts
Company Background
Production
Summary 19 Heineken USA Inc: Competitive Position 2012
Millercoors Llc in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 20 MillerCoors LLC: Key Facts
Summary 21 MillerCoors LLC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 MillerCoors LLC: Competitive Position 2012
New Belgium Brewing Co in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 23 New Belgium Brewing Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 24 New Belgium Brewing Co: Competitive Position 2012
Pabst Brewing Co in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 25 Pabst Brewing Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 26 Pabst Brewing Co: Competitive Position 2012
Sazerac Co in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 27 Sazerac Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 28 Sazerac Co: Competitive Position 2012
Wine Group Inc, the in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 29 The Wine Group Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 30 The Wine Group Inc: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 31 Lager by Price Band 2012
Table 26 Number of Breweries 2008-2012
Category Data
Table 27 Sales of Beer by Category: Total Volume 2007-2012
Table 28 Sales of Beer by Category: Total Value 2007-2012
Table 29 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 30 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 34 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 35 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 37 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 38 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 39 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 40 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 41 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 42 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 43 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 44 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Cider/Perry: Total Volume 2007-2012
Table 48 Sales of Cider/Perry: Total Value 2007-2012
Table 49 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 50 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 51 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 52 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 53 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 54 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 55 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 56 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 57 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 58 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 59 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 60 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 61 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
Table 62 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
Table 63 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 64 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 65 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 66 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 70 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 71 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 72 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 73 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 74 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 75 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 76 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 77 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 81 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch, Dark and White Rum and Whisky Price Band Methodology
Summary 32 Benchmark Brands 2012
Category Data
Table 82 Sales of Spirits by Category: Total Volume 2007-2012
Table 83 Sales of Spirits by Category: Total Value 2007-2012
Table 84 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 85 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 86 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 87 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 88 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 89 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 90 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 91 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 92 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 93 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 94 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 95 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 96 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 97 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 98 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 99 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 100 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 101 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 102 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 103 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 104 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 105 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 106 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 107 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 108 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 109 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 110 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 111 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 112 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 113 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 114 Sales of Wine by Category: Total Volume 2007-2012
Table 115 Sales of Wine by Category: Total Value 2007-2012
Table 116 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 117 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 118 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 119 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 120 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 121 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 122 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 123 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 124 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 125 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 126 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 127 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 128 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 129 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 130 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 131 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 132 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 133 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 134 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 135 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 136 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 137 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 138 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 139 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 140 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 141 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 142 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 143 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 144 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 145 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 146 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 147 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 148 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 149 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 150 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 151 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 152 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 153 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 154 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 155 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: United States (in North America)