Alcoholic Drinks in the Netherlands

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 175821

Pages: 108

Format: PDF

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Price: $ 1900.00

Report description

The market for alcoholic drinks in the Netherlands is experiencing a decline in volume as a result of changes in consumer drinking habits in favour of healthier lifestyles. The continuing fall in volume is mainly impacting beer and spirits where sales of lager remained under pressure and more people chose to shift away from drinks with high abv content such as Dutch gin.

Euromonitor International's Alcoholic Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Volume Sales Continue To Decline in 2012
Intensified Promotions Lead To A Fall in Unit Prices in 2012
Manufacturers Appeal To Special Editions To Trigger Consumer Curiosity
Health Trend To Further Shape Alcoholic Drinks in the Netherlands
Key Trends and Developments
Steep Cost-cutting Measures and Rising Unemployment Harm Spending
Dutch Consumers Opt To Reduce Alcohol Content But Shift Towards Higher Quality Premium Products
Key New Product Launches
Summary 1 Key New Product Developments 2011-2012
Specialist Retailers
Market Merger and Acquisition Activity
Summary 2 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Vat Tax Rise To 21% in 2012
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 3 Research Sources
Gall & Gall BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 4 Gall & Gall BV: Key Facts
Internet Strategy
Company Background
Private Label
Summary 5 Gall & Gall BV: Private Label Portfolio
Competitive Positioning
Summary 6 Gall & Gall BV: Competitive Position 2012
Gulpener Bierbrouwerij BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 7 Gulpener Bierbrouwerij BV: Key Facts
Summary 8 Gulpener Bierbrouwerij BV Operational Indicators
Company Background
Production
Summary 9 Gulpener Brouwerij: Production Statistics 2012
Competitive Positioning
Summary 10 Gulpener Bierbrouwerij BV: Competitive Position 2012
Hooghoudt Distillery BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 11 Hooghoudt Distillery BV: Key Facts
Summary 12 Hooghoudt Distillery BV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Summary Hooghoudt Distillery BV: Competitive Position 2012
Siebrand Groep BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 14 Siebrand Groep BV: Key Facts
Company Background
Production
Competitive Positioning
Wenneker Distillery BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 15 Wenneker Distillery BV: Key Facts
Company Background
Production
Summary 16 Wenneker Distillery BV: Production Statistics 2012
Competitive Positioning
Summary 17 Wenneker Distillery BV: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 18 Lager by Price Band 2012
Category Data
Table 26 Sales of Beer by Category: Total Volume 2007-2012
Table 27 Sales of Beer by Category: Total Value 2007-2012
Table 28 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 34 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 35 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 37 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 38 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 39 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 40 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 41 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 42 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 43 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2007-2012
Table 47 Sales of Cider/Perry: Total Value 2007-2012
Table 48 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 49 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 50 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 51 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 52 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 53 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 54 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 55 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 56 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 57 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
Table 58 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
Table 59 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 60 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 61 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 62 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 64 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 70 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 71 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 72 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 73 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 19 Benchmark Brands 2012
Category Data
Table 78 Sales of Spirits by Category: Total Volume 2007-2012
Table 79 Sales of Spirits by Category: Total Value 2007-2012
Table 80 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 81 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 82 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 83 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 84 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 85 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 86 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 87 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 88 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 89 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 90 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 91 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 92 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 93 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 94 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 95 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 96 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 97 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 98 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 99 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 100 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 101 Production, Imports and Exports of Liqueurs: Total Volume 2006-2011
Table 102 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 103 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 104 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 105 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 106 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 107 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
Table 108 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 109 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 110 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 111 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 112 Sales of Wine by Category: Total Volume 2007-2012
Table 113 Sales of Wine by Category: Total Value 2007-2012
Table 114 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 115 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 116 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 117 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 118 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 119 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 120 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 121 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 122 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 123 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 124 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 125 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 126 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 127 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 128 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 129 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 130 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 131 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 132 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 133 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 134 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 135 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 136 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 137 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 138 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 139 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 140 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 141 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 142 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 143 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 144 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 145 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 146 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 147 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 148 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 149 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 150 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 151 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 152 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 153 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Netherlands (in Europe)