Alcoholic Drinks in Thailand

Published: November 2013

Publisher: Euromonitor Plc

Product ref: 189119

Pages: 108

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

The strong economic recovery in the aftermath of the flooding in Thailand allowed brand players to see improving sales of alcoholic drinks. This was followed by an increase in the minimum wage in 2012, which raised the incomes of blue collar workers, leading to higher expenditure on necessary goods and entertainment. Mid-priced to premium beer, spirits and wine benefited from the optimistic economic environment, with lower risk of political divide.

Euromonitor International's Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Rapid Economic Rebound Boosts the Consumption of Alcoholic drinks
White Spirits, Mixed Spirits and Spirit-based Rtds See Growth Potential
the Biggest Domestic Players Continue To Dominate Alcoholic drinks
Off-trade Leads, But the On-trade Channel Also Plays An Important Role
Optimistic Trend Backed by Signs of Economic Recovery and Brand Efforts
Key Trends and Developments
the Rebound of the Economy Benefits Premium Brands in Alcoholic drinks
Brands Shift Their Focus To Below-the-line Marketing Activities
Young Thai Consumers Explore New Alternatives in Alcoholic drinks
Key New Product Launches
Summary 1 Key New Product Developments 2011-2012
Specialist Retailers
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic drinks 2012
Summary 4 Import Tax on Alcoholic drinks 2012 (% ad valorem)
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 4 Selling Margin of a Typical Beer Brand 2012 - Chang
Table 5 Selling Margin of a Typical Wine Brand 2012 - Penfolds Bin 128
Table 6 Selling Margin of a Typical Spirits Brand 2012 - 100 Pipers 8 YO
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic drinks 2007-2012
Market Data
Table 8 Sales of Alcoholic drinks by Category: Total Volume 2007-2012
Table 9 Sales of Alcoholic drinks by Category: Total Value 2007-2012
Table 10 Sales of Alcoholic drinks by Category: % Total Volume Growth 2007-2012
Table 11 Sales of Alcoholic drinks by Category: % Total Value Growth 2007-2012
Table 12 Sales of Alcoholic drinks by Category by On-trade vs Off-trade: Volume 2012
Table 13 Sales of Alcoholic drinks by Category by On-trade vs Off-trade: Value 2012
Table 14 Sales of Alcoholic drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 15 Sales of Alcoholic drinks by Category by On-trade vs Off-trade: % Value 2012
Table 16 GBO Company Shares of Alcoholic drinks: % Total Volume 2008-2012
Table 17 Distribution of Alcoholic drinks by Format: % Off-trade Value 2007-2012
Table 18 Distribution of Alcoholic drinks by Format by Category: % Off-trade Volume 2012
Table 19 Forecast Sales of Alcoholic drinks by Category: Total Volume 2012-2017
Table 20 Forecast Sales of Alcoholic drinks by Category: Total Value 2012-2017
Table 21 Forecast Sales of Alcoholic drinks by Category: % Total Volume Growth 2012-2017
Table 22 Forecast Sales of Alcoholic drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 5 Research Sources
Boon Rawd Brewery Co Ltd in Alcoholic drinks (Thailand)
Strategic Direction
Key Facts
Summary 6 Boon Rawd Brewery Co Ltd: Key Facts
Company Background
Production
Summary 7 Boon Rawd Brewery Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 8 Boon Rawd Brewery Co Ltd: Competitive Position 2012
Regency Thai Co Ltd in Alcoholic drinks (Thailand)
Strategic Direction
Key Facts
Summary 9 Regency Thai Co Ltd: Key Facts
Summary 10 Regency Thai Co Ltd: Operational Indicators
Company Background
Production
Summary 11 Regency Thai Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 12 Regency Thai Co Ltd: Competitive Position 2012
Siam Winery Co Ltd in Alcoholic drinks (Thailand)
Strategic Direction
Key Facts
Summary 13 Siam Winery Co Ltd: Key Facts
Summary 14 Siam Winery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Siam Winery Co Ltd: Competitive Position 2012
Thai Asia Pacific Brewery Co Ltd in Alcoholic drinks (Thailand)
Strategic Direction
Key Facts
Summary 16 Thai Asia Pacific Brewery Co Ltd: Key Facts
Summary 17 Thai Asia Pacific Brewery Co Ltd: Operational Indicators
Company Background
Production
Summary 18 Thai Asia Pacific Brewery Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 19 Thai Asia Pacific Brewery Co Ltd: Competitive Position 2012
Wine Connection Co Ltd in Alcoholic drinks (Thailand)
Strategic Direction
Key Facts
Summary 20 Wine Connection Co Ltd: Key Facts
Summary 21 Wine Connection Co Ltd: Operational Indicators
Internet Strategy
Company Background
Chart 1 Wine Connection Co Ltd: Wine Connection in Bangkok
Private Label
Competitive Positioning
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 22 Lager by Price Band 2012
Category Data
Table 23 Sales of Beer by Category: Total Volume 2007-2012
Table 24 Sales of Beer by Category: Total Value 2007-2012
Table 25 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 26 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 27 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 28 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 29 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 31 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 32 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 33 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 34 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 35 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 36 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 37 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 38 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 39 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 40 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 44 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 45 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 46 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 47 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 48 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 49 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 50 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 51 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 52 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 53 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 54 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 55 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 56 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky and White Rum Price Band Methodology
Summary 23 Benchmark Brands 2012
Category Data
Table 58 Sales of Spirits by Category: Total Volume 2007-2012
Table 59 Sales of Spirits by Category: Total Value 2007-2012
Table 60 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 61 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 62 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 63 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 64 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 65 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 66 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 67 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 68 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 69 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 70 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 71 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 72 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 73 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 74 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 75 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 76 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 77 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 78 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 79 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 80 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 81 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 82 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 83 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 84 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 85 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 86 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 87 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 88 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Wine by Category: Total Volume 2007-2012
Table 90 Sales of Wine by Category: Total Value 2007-2012
Table 91 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 92 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 93 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 94 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 95 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 96 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 97 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 98 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 99 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 100 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 101 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 102 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 103 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 104 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 105 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 106 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 107 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 108 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 109 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 110 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 111 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 112 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 113 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 114 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 115 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 116 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 117 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 118 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 119 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 120 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 121 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 122 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 123 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 124 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Thailand (in Asia)