Alcoholic Drinks in Taiwan

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 179476

Pages: 99

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

The legislation and taxation on alcoholic drinks in Taiwan remained unchanged in 2012, and the average unit prices of alcoholic drinks were therefore not influenced by these two factors. In addition, the penalty fines and standards for driving under the influence of alcohol were also not revised. The government also announced a review of penalty fines and standards with a view to tightening them still further in future.

Euromonitor International's Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Legislation and Taxation Unchanged in 2012
New Product Development Meets Local Demand
Economy Affects Premiumisation Trend
Off-trade Channels Step Up and Provide More Offerings
Domestic Companies Maintain the Lead in 2012
Key Trends and Developments
the Preferences of Female and Younger Consumers Leads Innovation
Evolving Preferences and Marketing Affects Demand for Different Types of Alcoholic Drinks
Weak Economy Constrains Growth and the Trend of Premiumisation
Key New Product Launches
Summary 1 Key New Product Developments 2012
Specialist Retailers
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 3 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012 - Taiwan Beer
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012 - Taiwan Beer
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012 - Jacob's Creek
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012 - Jacob's Creek
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012 - Johnnie Walker Black Label
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012 - Johnnie Walker Black Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Drinks Wine & Spirits Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 4 Drinks Wine & Spirits Co Ltd: Key Facts
Summary 5 Drinks Wine & Spirits Co Ltd: Operational Indicators
Internet Strategy
Company Background
Chart 1 Drinks Wine & Spirits: Drinks in Taipei
Private Label
Summary 6 Drinks Wine & Spirits Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 7 Drinks Wine & Spirits Co Ltd: Competitive Position 2012
Hey-song Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 8 Hey-Song Corp: Key Facts
Summary 9 Hey-Song Corp: Operational Indicators
Company Background
Production
Summary 10 Hey-Song Corp: Production Statistics 2012
Competitive Positioning
Summary 11 Hey-Song Corp: Competitive Position 2012
Kinmen Kaoliang Liquor Inc in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 12 Kinmen Kaoliang Liquor Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Kinmen Kaoliang Liquor Inc: Competitive Position 2012
Taiwan Tobacco & Liquor Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 14 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 15 Taiwan Tobacco & Liquor Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Taiwan Tobacco & Liquor Corp: Competitive Position 2012
Tsingtao Brewery Corp Taiwan in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 17 Tsingtao Brewery Corp Taiwan: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 Tsingtao Brewery Corp Taiwan: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 19 Lager by Price Band 2012
Table 26 Number of Breweries 2007-2012
Category Data
Table 27 Sales of Beer by Category: Total Volume 2007-2012
Table 28 Sales of Beer by Category: Total Value 2007-2012
Table 29 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 30 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 34 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 35 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 37 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 38 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 39 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 40 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 41 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 42 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 43 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 44 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 48 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 50 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 51 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 52 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 53 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 54 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 55 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 56 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 57 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky and Dark and White Rum Price Band Methodology
Summary 20 Benchmark Brands 2012
Category Data
Table 62 Sales of Spirits by Category: Total Volume 2007-2012
Table 63 Sales of Spirits by Category: Total Value 2007-2012
Table 64 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 65 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 66 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 67 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 68 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 69 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 71 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 73 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 74 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 76 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 77 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 78 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 79 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 80 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 81 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 82 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 83 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 84 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 85 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 86 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 88 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 89 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 90 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
Table 91 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 92 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 93 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 94 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 95 Sales of Wine by Category: Total Volume 2007-2012
Table 96 Sales of Wine by Category: Total Value 2007-2012
Table 97 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 98 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 99 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 100 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 101 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 102 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 103 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 104 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 105 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 106 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 107 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 108 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 109 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 110 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 111 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 112 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 113 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 114 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 115 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 116 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 117 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 118 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 119 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 120 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 121 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 122 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 123 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 124 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 125 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 126 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 127 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 128 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 129 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 130 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 131 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 132 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 133 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Taiwan (in Asia)