Alcoholic Drinks in Norway

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 175819

Pages: 126

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

In 2012, overall volume sales of alcoholic drinks continued a moderate decline. The decline is considered by many to reflect the increase in shopping trips across the border or in duty-free outlets where thrifty Norwegians can purchase alcoholic drinks for up to 40% less than Norwegian prices. The frequency of and expenditure on cross-border shopping trips has been on the rise since the 1990s, culminating in a dramatic increase in recent years.

Euromonitor International's Alcoholic Drinks in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Cross-border Shopping Trips Erode Sales
Multiculturism Impacts Alcoholic Drinks
Hard To Beat Vinmonopolet As
Breweries Compete Fiercely for Sales
Marginal Growth Ahead
Key Trends and Developments
Search for Value Extends Beyond Norway's Borders
Table 1 Expenditure During Shopping Trips are Generally Apportioned
Technology Empowers
Table 2 Credibility of Online Sources for Reviews for Products and Services
Multiculturism Adds Greater Diversity To Alcoholic Drinks
Premiumisation in Product Development
Summary 1 Key New Product Developments 2012
Vinmonopolet Has Loyal and Happy Customers
Summary 2 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Summary 3 Punishments for Driving Under the Influence in Norway
Table 3 Number of Licences to Serve Alcohol by Type 2006-2011
Taxation and Duty Levies
Summary 4 Taxation and Duty Levies on Alcoholic Beverages
Table 4 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 5 Additional Taxes on Alcoholic Drinks, January 1, 2012 (according to classification)
Table 6 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 7 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 8 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 9 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 10 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 11 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 12 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 13 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 14 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 15 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 16 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 19 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 20 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 21 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 22 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 23 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 5 Research Sources
Grans Bryggeri As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 6 Grans Bryggeri AS: Key Facts
Summary 7 Grans Bryggeri AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Grans Bryggeri: Competitive Position 2012
Hansa Borg Bryggerier Asa in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 9 Hansa Borg Bryggerier AS: Key Facts
Summary 10 Hansa Borg Bryggerier AS: Operational Indicators
Company Background
Production
Summary 11 Hansa Borg Bryggerier AS: Production Statistics 2012
Competitive Positioning
Summary 12 Hansa Borg Bryggerier AS: Competitive Position 2012
Macks Ølbryggeri As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 13 Macks Ølbryggeri AS: Key Facts
Summary 14 Macks Ølbryggeri AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Macks Ølbryggeri AS: Competitive Position 2012
Ringnes As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 16 Ringnes A/S: Key Facts
Summary 17 Ringnes A/S: Operational Indicators
Company Background
Production
Summary 18 Ringnes AS: Production Statistics 2012
Competitive Positioning
Summary 19 Ringnes A/S: Competitive Position 2012
Vinmonopolet As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 20 Vinmonopolet AS: Key Facts
Summary 21 Vinmonopolet AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 22 Vinmonopolet A/S: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 23 Lager by Price Band 2012
Table 28 Number of Breweries 2007-2012
Category Data
Table 29 Sales of Beer by Category: Total Volume 2007-2012
Table 30 Sales of Beer by Category: Total Value 2007-2012
Table 31 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 32 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 34 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 35 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 36 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 37 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 38 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 39 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 40 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 41 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 42 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 43 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 44 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 45 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 46 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 47 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 48 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Cider/Perry: Total Volume 2007-2012
Table 50 Sales of Cider/Perry: Total Value 2007-2012
Table 51 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 52 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 53 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 54 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 55 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 56 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 57 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 58 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 59 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 60 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 61 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 62 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 63 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 64 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 70 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 71 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 72 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 73 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 74 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 75 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 24 Benchmark Brands 2012
Category Data
Table 80 Sales of Spirits by Category: Total Volume 2007-2012
Table 81 Sales of Spirits by Category: Total Value 2007-2012
Table 82 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 83 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 84 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 85 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 86 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 87 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 88 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 89 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 90 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 91 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 92 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 93 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 94 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 95 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 96 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 97 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 98 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 99 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 100 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 101 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 102 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 103 Production, Imports and Exports of Liqueurs: Total Volume 2006-2011
Table 104 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 105 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 106 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 107 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 108 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
Table 109 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 110 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 111 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 112 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 113 Sales of Wine by Category: Total Volume 2007-2012
Table 114 Sales of Wine by Category: Total Value 2007-2012
Table 115 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 116 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 117 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 118 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 119 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 120 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 121 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 122 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 123 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 124 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 125 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 126 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 127 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 128 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 129 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 130 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 131 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 132 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 133 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 134 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 135 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 136 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 137 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 138 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 139 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 140 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 141 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 142 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 143 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 144 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 145 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 146 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 147 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 148 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 149 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 150 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 151 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 152 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 153 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 154 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Norway (in Europe)