Alcoholic Drinks in Morocco

Published: November 2013

Publisher: Euromonitor Plc

Product ref: 188489

Pages: 86

Format: PDF

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Price: $ 1900.00

Report description

Morocco’s dire economic situation limited the performance of alcoholic drinks in 2012 as volume sales declined. There was a consensus among Moroccan consumers that, in order to save money, it was necessary to reduce spending on all non-essential goods and leisure activities.

Euromonitor International's Alcoholic Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Executive Summary
Economic Uncertainly Continues To Negatively Impact Performance
Interior Consumption Tax Increased Again
Groups Des Brasseries Du Maroc Continues To Lead in alcoholic drinks
Independent Small Grocers Leads the Retail Distribution of Alcoholic Drinks
A Modest Performance Is Expected in alcoholic drinks During the Forecast Period
Key Trends and Developments
Rising Tax Pose Threat To Alcoholic Drinks Sales
Morocco's Young Population Fuels Growth in alcoholic drinks
Economic Conditions Drive the Stay at Home Trend
Key New Product Launches
Specialist Retailers
Summary 1 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 4 Selling Margin of a Typical Beer Brand 2012 excl Wholesalers
Table 5 Selling Margin of a Typical Wine Brand 2012 excl Wholesalers
Table 6 Selling Margin of a Typical Spirits Brand 2012 excl Wholesalers
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 18 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 2 Research Sources
Bourchanin & Cie SA in alcoholic drinks (Morocco)
Strategic Direction
Key Facts
Summary 3 Bourchanin & Cie: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Bourchanin & Cie SA: Competitive Position 2012
Drinks SARL in alcoholic drinks (Morocco)
Strategic Direction
Key Facts
Summary 5 Drinks SARL: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Drinks SARL: Competitive Position 2012
Groups Des Brasseries Du Maroc SA in alcoholic drinks (Morocco)
Strategic Direction
Key Facts
Summary 7 Groups Des Brasseries Du Maroc: Key Facts
Summary 8 Groups Des Brasseries Du Maroc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Groups Des Brasseries Du Maroc SA: Competitive Position 2012
La Cle Des Champs in alcoholic drinks (Morocco)
Strategic Direction
Key Facts
Summary 10 La Cle Des Champs: Key Facts
Summary 11 La Cle Des Champs: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Les Celliers De Meknes in alcoholic drinks (Morocco)
Strategic Direction
Key Facts
Summary 12 Les Celliers de Meknés: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 les Celliers de Meknés: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 14 Lager by Price Band 2012
Category Data
Table 23 Sales of Beer by Category: Total Volume 2007-2012
Table 24 Sales of Beer by Category: Total Value 2007-2012
Table 25 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 26 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 27 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 28 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 29 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 31 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 32 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 33 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 34 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 35 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 36 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 37 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 38 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 39 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 40 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 44 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 45 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 46 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 47 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 48 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 49 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 50 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 51 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 52 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 53 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 54 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 55 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 56 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 15 Benchmark Brands 2012
Category Data
Table 58 Sales of Spirits by Category: Total Volume 2007-2012
Table 59 Sales of Spirits by Category: Total Value 2007-2012
Table 60 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 61 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 62 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 63 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 64 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 65 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 66 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 67 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 68 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 69 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 70 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 71 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 72 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 73 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 74 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 75 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 76 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 77 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 78 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 79 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 80 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 81 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 82 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 83 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 84 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 85 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 86 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 87 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 88 Sales of Wine by Category: Total Volume 2007-2012
Table 89 Sales of Wine by Category: Total Value 2007-2012
Table 90 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 91 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 92 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 93 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 94 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 95 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 96 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 97 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 98 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 99 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 100 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 101 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 102 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 103 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 104 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 105 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 106 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 107 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 108 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 109 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 110 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 111 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 112 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 113 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 114 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 115 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 116 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 117 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 118 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 119 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 120 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 121 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 122 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 123 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 124 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 125 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 126 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Morocco (in Africa)