Alcoholic Drinks in Greece

Published: June 2013

Publisher: Euromonitor Plc

Product ref: 172630

Pages: 102

Format: PDF

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Price: $ 1900.00

Report description

For a third consecutive year alcoholic drinks witnessed sharp declines in sales across all categories. A rise in unemployment (reaching 25% in 2012), shrinking disposable incomes and the overall gloomy economic climate in Greece resulted in sales declining, in most cases with double-digit decreases. The overall consumption of alcoholic drinks decreased tremendously in comparison to previous years.

Euromonitor International's Alcoholic Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Volume Sales Decline
the Economic Crisis Continues To Negatively Affect Alcoholic Drinks
Fix Hellas: the Winner in the Recession
Off-trade Outperforms On-trade
Gloomy Forecasts Remain
Key Trends and Developments
Cocooning: the Recession Boosts Home Gatherings at the Expense of Nights Out
Radical Changes in Entertainment Habits Influence Alcoholic Drinks Consumption Patterns
Liquidity Problems Become An Additional Obstacle To Performance
Key New Product Launches: Value-for-money Products Targeted at Home Consumption Drive Development
Summary 1 Key New Product Developments 2011-2012
Food/drink/tobacco Specialist Retailers Lose Ground To Supermarkets
Market Merger and Acquisition Activity
Summary 2 Merger and Acquisition Activity 2011-2012
Summary 3 Speculated Merger and Acquisition Activity 2012-2013
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 20 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources
Amvyx SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 6 Amvyx SA: Key Facts
Summary 7 Amvyx SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Amvyx SA: Competitive Position 2012
Greek Wine Cellars D Kourtakis SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 9 Greek Wine Cellars D Kourtakis SA: Key Facts
Summary 10 Greek Wine Cellars D Kourtakis SA: Operational Indicators
Company Background
Production
Summary 11 Greek Wine Cellars D Kourtakis SA: Production Statistics 2012
Competitive Positioning
Summary 12 Greek Wine Cellars D Kourtakis SA: Competitive Position 2012
Mythos Brewery SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 13 Mythos Brewery SA: Key Facts
Summary 14 Mythos Brewery SA: Operational Indicators
Company Background
Production
Summary 15 Mythos Brewery SA: Production Statistics 2012
Competitive Positioning
Summary 16 Mythos Brewery SA: Competitive Position 2012
Ok Athens Ltd in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 17 Ok Athens Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 Ok Athens Ltd: Competitive Position 2012
Olympic Brewery SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 19 Olympic Brewery SA: Key Facts
Summary 20 Olympic Brewery SA: Operational Indicators
Company Background
Production
Summary 21 Olympic Brewery SA: Production Statistics 2012
Competitive Positioning
Summary 22 Olympic Brewery SA: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 23 Lager by Price Band 2012
Category Data
Table 25 Sales of Beer by Category: Total Volume 2007-2012
Table 26 Sales of Beer by Category: Total Value 2007-2012
Table 27 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 28 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 29 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 33 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 34 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 35 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 36 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 37 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 38 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 39 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 40 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 41 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 42 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 43 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 44 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 45 Sales of Cider/Perry: Total Volume 2007-2012
Table 46 Sales of Cider/Perry: Total Value 2007-2012
Table 47 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 48 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 49 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 50 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 51 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 52 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 53 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 54 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 55 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 56 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 57 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 58 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 59 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
Table 60 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
Table 61 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 62 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 63 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 64 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 70 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 71 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 72 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 73 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 74 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 75 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 24 Benchmark Brands 2012
Category Data
Table 80 Sales of Spirits by Category: Total Volume 2007-2012
Table 81 Sales of Spirits by Category: Total Value 2007-2012
Table 82 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 83 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 84 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 85 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 86 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 87 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 88 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 89 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 90 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 91 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 92 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 93 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 94 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 95 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 96 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 97 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 98 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 99 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 100 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 101 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 102 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 103 Production, Imports and Exports of Liqueurs: Total Volume 2006-2011
Table 104 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 105 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 106 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 107 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 108 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 109 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
Table 110 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 111 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 112 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 113 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 114 Sales of Wine by Category: Total Volume 2007-2012
Table 115 Sales of Wine by Category: Total Value 2007-2012
Table 116 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 117 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 118 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 119 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 120 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 121 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 122 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 123 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 124 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 125 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 126 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 127 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 128 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 129 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 130 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 131 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 132 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 133 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 134 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 135 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 136 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 137 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 138 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 139 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 140 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 141 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 142 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 143 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 144 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 145 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 146 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 147 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 148 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 149 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 150 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 151 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 152 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Greece (in Europe)