Alcoholic Drinks in Germany

Published: November 2013

Publisher: Euromonitor Plc

Product ref: 188488

Pages: 141

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

Alcoholic drinks is already a mature industry in Germany, and volume sales decline prevailed throughout the review period. 2012 still showed a slightly better performance than the years between 2007 and 2010; however, compared to 2011, volume sales declined by a worse extent. Health concerns continued to put pressure on volume sales. In contrast, there was a good growth in value sales, with 2012 notching the best value growth in the entire review period.

Euromonitor International's Alcoholic Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Executive Summary
Alcoholic Drinks Volume Sales in Germany Continue To Decline in 2012
Shift To Less Unhealthy Variants and Premiumisation Shape Demand in 2012
Market Remains Fragmented and Highly Competitive
On-trade Volume Sales Face Steeper Decline in 2012
Further Decline Inevitable in the Forecast Period
Key Trends and Developments
Economic Slowdown With Little Impact
the Market Goes "gaga" - New Colourful Trends and Lifestyle Changes
More Value for Our Money and Growing Price Polarisation
Key New Product Launches
Summary 1 Key New Product Developments 2011-2012
Specialist Retailer
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 7 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 20 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources
Anheuser-Busch Inbev Germany Holding GMBH in alcoholic drinks (Germany)
Strategic Direction
Key Facts
Summary 6 Anheuser-Busch Inbev Germany Holding GMBH: Key Facts
Summary 7 Anheuser-Busch Inbev Germany Holding GMBH: Operational Indicators
Company Background
Production
Summary 8 Anheuser-Busch Inbev Germany Holding GMBH: Production Statistics 2012
Competitive Positioning
Summary 9 Anheuser-Busch Inbev Germany Holding GMBH: Competitive Position 2012
Bitburger Braugruppe GmbH in alcoholic drinks (Germany)
Strategic Direction
Key Facts
Summary 10 Bitburger Braugruppe GmbH: Key Facts
Company Background
Production
Summary 11 Bitburger Braugruppe GmbH: Production Statistics 2012
Competitive Positioning
Summary 12 Bitburger Braugruppe GmbH: Competitive Position 2012
Hardenberg Wilthen AG in alcoholic drinks (Germany)
Strategic Direction
Key Facts
Summary 13 Hardenberg Wilthen AG: Key Facts
Company Background
Production
Summary 14 Hardenberg Wilthen AG: Production Statistics 2012
Competitive Positioning
Summary 15 Hardenberg Wilthen AG: Competitive Position 2012
Henkell & Co Sektkellerei Kg in alcoholic drinks (Germany)
Strategic Direction
Key Facts
Summary 16 Henkell & Co Sektkellerei KG: Key Facts
Summary 17 Henkell & Co Sektkellerei KG: Operational Indicators
Company Background
Production
Summary 18 Henkell & Co Sektkellerei KG: Production Statistics 2012
Competitive Positioning
Summary 19 Henkell & Co Sektkellerei KG: Competitive Position 2012
Jacques' Wein-Depot Wein Einzelhandel GmbH in alcoholic drinks (Germany)
Strategic Direction
Key Facts
Summary 20 Jacques' Wein-Depot - Wein-Einzelhandel GmbH: Key Facts
Summary 21 Jacques' Wein-Depot: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 22 Jacques' Wein-Depot: Competitive Position 2012
Krombacher Brauerei BHD Schadeberg GmbH & Co Kg in alcoholic drinks (Germany)
Strategic Direction
Key Facts
Summary 23 Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG: Key Facts
Summary 24 Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 25 Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG: Production Statistics 2012
Competitive Positioning
Summary 26 Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG: Competitive Position 2012
Mast-Jagermeister Se in alcoholic drinks (Germany)
Strategic Direction
Key Facts
Summary 27 Mast-Jagermeister SE: Key Facts
Company Background
Production
Summary 28 Mast-Jagermeister SE: Production Statistics 2012
Competitive Positioning
Summary 29 Mast-Jagermeister SE: Competitive Position 2012
Oettinger Brauerei GmbH in alcoholic drinks (Germany)
Strategic Direction
Key Facts
Summary 30 Oettinger Brauerei GmbH: Key Facts
Summary 31 Oettinger Brauerei GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 32 Oettinger Brauerei GmbH: Competitive Position 2012
Radeberger Gruppe Kg in alcoholic drinks (Germany)
Strategic Direction
Key Facts
Summary 33 Radeberger Gruppe KG: Key Facts
Summary 34 Radeberger Gruppe KG: Operational Indicators
Company Background
Production
Summary 35 Radeberger Gruppe KG: Production Statistics 2012
Competitive Positioning
Summary 36 Radeberger Gruppe KG: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 37 Lager by Price Band 2012
Table 25 Number of Breweries 2007-2012
Category Data
Table 26 Sales of Beer by Category: Total Volume 2007-2012
Table 27 Sales of Beer by Category: Total Value 2007-2012
Table 28 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 29 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 34 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 35 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 37 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 38 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 39 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 40 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 41 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 42 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 43 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2007-2012
Table 47 Sales of Cider/Perry: Total Value 2007-2012
Table 48 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 49 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 50 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 51 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 52 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 53 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 58 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 59 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 60 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
Table 61 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
Table 62 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 63 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 70 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 71 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 72 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 73 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 74 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 75 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 76 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky and Dark and White Rum Price Band Methodology
Summary 38 Benchmark Brands 2012
Category Data
Table 81 Sales of Spirits by Category: Total Volume 2007-2012
Table 82 Sales of Spirits by Category: Total Value 2007-2012
Table 83 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 84 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 85 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 86 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 87 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 88 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 89 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 90 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 91 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 92 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 93 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 94 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 95 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 96 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 97 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 98 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 99 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 100 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 101 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 102 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 103 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 104 Production, Imports and Exports of Liqueurs: Total Volume 2006-2011
Table 105 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 106 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 107 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 108 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 109 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 110 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
Table 111 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 112 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 113 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 114 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 115 Sales of Wine by Category: Total Volume 2007-2012
Table 116 Sales of Wine by Category: Total Value 2007-2012
Table 117 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 118 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 119 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 120 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 121 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 122 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 123 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 124 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 125 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 126 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 127 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 128 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 129 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 130 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 131 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 132 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 133 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 134 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 135 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 136 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 137 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 138 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 139 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 140 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 141 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 142 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 143 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 144 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 145 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 146 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 147 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 148 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 149 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 150 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 151 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 152 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 153 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 154 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 155 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 156 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Germany (in Europe)