Alcoholic Drinks in Estonia

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 179647

Pages: 77

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

Alcoholic drinks total volume and value sales were rather volatile over the review period in Estonia. Volatility was due to several factors, such as the economic crisis and declining purchasing power, but was also due to increasing health trends and consumers trading down from spirits to light alcohol.

Euromonitor International's Alcoholic Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Consumers Switch From Spirits To Light Alcohol
Consumer Purchasing Power Improves in Estonia
Competition Remains Harsh and Local Producers Maintain Their Shares
Modern Channels Continue To Increase Sales at the Expense of Small Grocery Retailers
Increasing Excise Tax and Health Trends Predicted To Drive Sales
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that does not use Wholesalers 2012
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2012
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 20 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Liviko As in Alcoholic Drinks (estonia)
Strategic Direction
Key Facts
Summary 3 Liviko AS: Key Facts
Summary 4 Liviko AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Liviko AS: Competitive Position 2012
Liviko Kaubanduse Oü in Alcoholic Drinks (estonia)
Strategic Direction
Key Facts
Summary 6 Liviko Kaubanduse OÜ: Key Facts
Summary 7 Liviko Kaubanduse OÜ: Operational Indicators
Internet Strategy
Company Background
Chart 1 Liviko Kaubanduse OÜ: Liviko Alcostore in Tallinn
Private Label
Competitive Positioning
Summary 8 Liviko Kaubanduse OÜ: Competitive Position 2012
Saku Õlletehase As in Alcoholic Drinks (estonia)
Strategic Direction
Key Facts
Summary 9 Saku Õlletehase AS: Key Facts
Summary 10 Saku Õlletehase AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Saku Õlletehase AS: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 12 Lager by Price Band 2012
Table 25 Number of Breweries 2007-2012
Category Data
Table 26 Sales of Beer by Category: Total Volume 2007-2012
Table 27 Sales of Beer by Category: Total Value 2007-2012
Table 28 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 29 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 34 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 35 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 37 Production, Imports and Exports of Beer: Total Volume 2007-2011
Table 38 Imports of Beer by Country of Origin: Total Volume 2007-2011
Table 39 Imports of Beer by Country of Origin: Total Value 2007-2011
Table 40 Exports of Beer by Country of Destination: Total Volume 2007-2011
Table 41 Exports of Beer by Country of Destination: Total Value 2007-2011
Table 42 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 43 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2007-2012
Table 47 Sales of Cider/Perry: Total Value 2007-2012
Table 48 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 49 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 50 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 51 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 52 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 53 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2011
Table 58 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2011
Table 59 Imports of Cider/Perry by Country of Origin: Total Value 2007-2011
Table 60 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2011
Table 61 Exports of Cider/Perry by Country of Destination: Total Value 2007-2011
Table 62 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 63 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 70 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 71 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 72 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 73 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 74 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 75 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 76 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 81 Sales of Spirits by Category: Total Volume 2007-2012
Table 82 Sales of Spirits by Category: Total Value 2007-2012
Table 83 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 84 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 85 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 86 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 87 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 88 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 89 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 90 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 91 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 92 Production, Imports and Exports of Spirits: Total Volume 2007-2011
Table 93 Imports of Spirits by Country of Origin: Total Volume 2007-2011
Table 94 Imports of Spirits by Country of Origin: Total Value 2007-2011
Table 95 Exports of Spirits by Country of Destination: Total Volume 2007-2011
Table 96 Exports of Spirits by Country of Destination: Total Value 2007-2011
Table 97 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2011
Table 98 Production, Imports and Exports of Gin: Total Volume 2007-2011
Table 99 Production, Imports and Exports of Liqueurs: Total Volume 2007-2011
Table 100 Production, Imports and Exports of Rum: Total Volume 2007-2011
Table 101 Production, Imports and Exports of Tequila: Total Volume 2007-2011
Table 102 Production, Imports and Exports of Vodka: Total Volume 2007-2011
Table 103 Production, Imports and Exports of Whiskies: Total Volume 2007-2011
Table 104 Production, Imports and Exports of Other Spirits: Total Volume 2007-2011
Table 105 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 106 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 107 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 108 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 109 Sales of Wine by Category: Total Volume 2007-2012
Table 110 Sales of Wine by Category: Total Value 2007-2012
Table 111 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 112 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 113 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 114 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 115 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 116 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 117 Production, Imports and Exports of Wine: Total Volume 2007-2011
Table 118 Imports of Wine by Country of Origin: Total Volume 2007-2011
Table 119 Imports of Wine by Country of Origin: Total Value 2007-2011
Table 120 Exports of Wine by Country of Destination: Total Volume 2007-2011
Table 121 Exports of Wine by Country of Destination: Total Value 2007-2011
Table 122 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 123 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 124 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 125 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Estonia (in Europe)