Alcoholic Drinks in Egypt

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180586

Pages: 73

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

Following the majority victory of the Muslim Brotherhood’s Freedom and Justice Party in the People’s Assembly elections and the election of Islamist President Muhammad Morsi, many observers feared a further slump in alcoholic drinks sales due to apprehension over the Islamist regime’s views on the consumption of alcohol. However, it was unclear that concerns were justified as growth figures for 2012 were up on the previous year.

Euromonitor International's Alcoholic Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Performance Better Than Expected
Recovery in 2012
Al Ahram Beverages Co Continues To Dominate
Specialist Retailers Lead Among Distribution Channels
All Eyes on the Egyptian Political Situation
Key Trends and Developments
High Taxation Inhibits Growth
Innovative Marketing Strategies
Increased Interest in Organic Wine
Limited New Product Launches
Summary 1 Key New Product Developments 2012
Specialist Retailers
Summary 2 Leading Specialist Retailers 2012
Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Al Ahram Beverages Co (abc) in alcoholic drinks (Egypt)
Strategic Direction
Key Facts
Summary 4 Al Ahram Beverages Co (ABC): Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Al Ahram Beverages Co (ABC): Competitive Position 2012
Cheers in alcoholic drinks (Egypt)
Strategic Direction
Key Facts
Summary 6 Cheers: Key Facts
Summary 7 Cheers: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 8 Cheers: Competitive Position 2012
Egyptian International Beverage Co in alcoholic drinks (Egypt)
Strategic Direction
Key Facts
Summary 9 Egyptian International Beverages Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Egyptian International Beverages Co: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 11 Lager by Price Band 2012
Category Data
Table 26 Sales of Beer by Category: Total Volume 2007-2012
Table 27 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 28 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 29 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 31 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 32 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 33 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 34 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 35 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 36 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 37 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Prospects
Category Data
Table 38 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 39 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 40 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 41 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 42 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 43 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 44 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 45 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 46 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 47 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 48 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 49 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 50 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 51 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 52 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, and Dark and White Rum Price Band Methodology
Summary 12 Benchmark Brands 2012
Category Data
Table 53 Sales of Spirits by Category: Total Volume 2007-2012
Table 54 Sales of Spirits by Category: Total Value 2007-2012
Table 55 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 56 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 57 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 58 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 59 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 60 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 61 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 62 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 63 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 64 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 65 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 66 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 67 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 68 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 69 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 70 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 71 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 72 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 73 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 74 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 75 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 76 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 77 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 78 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 79 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 82 Sales of Wine by Category: Total Volume 2007-2012
Table 83 Sales of Wine by Category: Total Value 2007-2012
Table 84 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 85 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 86 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 87 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 88 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 89 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 90 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 91 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 92 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 93 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 94 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 95 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 96 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 97 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 98 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 99 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 100 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 101 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 102 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 103 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 104 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 105 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 106 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 107 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 108 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 110 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 111 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 112 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 113 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Egypt (in Africa)